Things

you should know

Family Ringling Bros. is wholesome family entertainment

Children Of All Ages The brand appeals to ALL people! Anyone who has curiosity and is
inspired by imagination.

Amazing is the most common word associated with Ringling Bros. (i.e. The experience
was AMAZING or It was absolutely AMAZING!

The Greatest Show On Earth is LIVE ENTERTAINMENT.

Experience Ringling Bros. is often referred to as an EXPERIENCE, not just a show. (I.e. it
is multi-sensory experience that awakens all the senses).

Animals Ringling Bros. has: ELEPHANTS, LIONS, TIGERS, HORSES, DOGS and CATS,
CAMELS and KANGAROOS. Ringling Bros. does NOT have: Monkeys, Bears, Hippos, Giraffes
and Alligators.

Greatest can only be used in terms of The Greatest Show On Earth (i.e. do not use as
follows: Ringling Bros. has the greatest circus performers on earth).

Tents Ringling Bros. has not played in tents since 1958. (Do not use TENTS in lyrics).

Death refrain from using the term DEATH.

Wild Ringling Bros. does NOT have WILD animals. Ringling Bros. has EXOTIC
animals.

Tamers The brand does not have ANIMAL TAMERS in the circus. Ringling Bros. does
have ANIMAL TRAINERS (do not use TAMERS in lyrics).

Bozo Never a clown with Ringling Bros. (do not use BOZO in lyrics).

Animal Crackers No longer part of brand identification with circus.

Cracker Jacks No longer part of brand identification with circus.

Ringling Bros. and Barnum & Bailey If there is a need for abbreviating the name:
Ringling Bros. is acceptable.