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14

Sharing news has never been easier: A word

about user-generated content
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15

Q. As a former news director, how do you view user-submitted photo and video content?
A: Using user-submitted content is always something that I would be hesitant about in
the sense that you just dont know where its coming from. Well, you might know where
its coming from, but you might not have a handle on how you got it. Did you get it
because somebody had just simply gone out and shot video or recorded sound and did
nothing else but just send it to you? Or was there some kind of editing in the pre-stages
before you got it? Well, if thats the case, then now you dont really know just what you
ended up with. So thats always a problem.
You also dont know necessarily how reliable the person is. Again, is it just Joe Citizen
trying to be a good guy? Or is it somebody trying to get his name out there to get
attention for himself? So on and so forth. So I have a lot of questions about it. Now,
having said all the downsides, now the upside is you can get people involved. You can get
some very interesting shots, stills, video, perhaps some kind of (Zapruder)-type film that
nobody else would possibly have. So you never want to dismiss it out of hand, but you just
have to be very careful about it. So thats my big thing, be careful about it. Try to figure
out where it came from. At the same time, embrace the possibilities that it does present.
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their content make the cut. Instead of being just user-submitted content, it makes it

16

onto the air or makes it onto the Web site and it gets highlighted in some fashion. What
qualities or how would you evaluate a user-submitted content that would make the cut
that would go beyond just the user-generated platform?
A: I think it has to be the unique value of what that is. If a tornado rolls through your
town and you happened to have your camera in the car and, instead of taking cover, you
take a moment to video the tornado and nobody else does Your video is going to be
used all over the place, my guess is. If many people are shooting and recording and
video-ing certain things, then the best is going to be used and yours may be pushed down
in terms of that unique quality. So, I think it all has to do with the story. With the interest
in the story and certainly with your unique offering.
Are you the first on the scene? Are you like the guy that Twittered the first photo of the
plane in the Hudson? Everybody saw that. And it was because it was unique and timely
and it was of a very perishable nature, in the sense that that scene, nobody else could get
because the plane was sinking. So that was a terrific shot. It all goes back to, again, what
else is there? Whats the story? Whats the interest level? And what did you provide?
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Learning the new digital media tools on

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18

Scanning, shrinking and blacking out:

Working with PDFs
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20

TechTherapy: What is a 3G network and why is it on

my mobile phone? Do I want it? What is tethering?
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Source: IceFlowStudios, YouTube Channel

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The one-man band checklist

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Better video: Planning

By JEFF ACHEN
This is the second in a series of mini-tutorials on the basics of shooting video. If you
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