Opportunities

1 Using brand
image
diversification.
2 Youth preference
for beverages.
3 Invest in Russian
& China mkts.
4 Expand business
in non cola
products.
5 Increasing
demand in juice.
6 Social status of
middle class.

Threats
1 Health Issues
2 Competitors
3 Govt
Regulation/Policies
4 Change in
consumer

Strength
1 Brand Image
2 Strong Advertising
3 Effective
Distribution Channel
4 Diversified SBUS
5 Focused on Food
Items
6 Ownership of
Botteler
7 Acquistion &
Alliances
8 Strong Financial
Position
(SO)
1 Strong advertising
increases the youth
preferences for
beverages (s2, o2)
2 Invest in Russia
and china mkts was
possible because of
effective
distribution channel.
(s3, 03)
3 By taking an
advantage of
diversification we
should have to more
diversified in term
of brand image (s4,
o1)
(ST)
1 Brand image is
the strongest way to
remove or hide
health issues (s1 t1)
2 Can compete to

Weaknesses
1 Low productivity
2 Pepsis strategies
overtaken by coke in
Pakistan.
3 Huge Expenditure on
Advertising
4 Mkt Share Less than
Coke
5 Increase Revenue in
Snakes products than
Beverages
6 Loss in Beverages
(WO)
1 Using more
brand/product
diversification in
division wise it can
minimize the
expenditure on adv and
will increase the
product portfolio.
(w3,01)
2 Expand more business
& introduce more non
cola products and
should increase the
productivity(w1 04)

(WT)
1 they should resolve
the health issues as
compare to less mkt
share we should invest
in health department
and resolve the issue

preference & taste.

5 Declined demand
of carbonated
drinks.

their competitors
easily by taking
advantage of strong
financial position,
(s3.8, t2)

(w4, t1)
2 Should decrease the
huge expenditure on
advertising & invest on
healthy products. (w3,
t5)