Millet Tractors

Critical Success
Factors
Market Share

Al-Ghazi Tractors

Weight

Rating

Score

Rating

Score

0.13

0.52

0.39

Company Brand
Reputation

0.09

0.36

0.27

Low Cost Structure

0.18

0.72

0.72

Research And
Development

0.11

0.33

0.33

Financial Position

0.07

0.21

0.21

Environmental
Friendly Product

0.10

0.30

0.30

Income Per
Employee

0.09

0.27

0.18

Management
Commitment

0.09

0.27

0.18

Customer Service

0.08

0.24

0.16

Variety of Products

0.06

0.12

0.06

1.00

3.34

2.80

TOTAL

Competitive Profile Matrix