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    Wait Marketing refers to interacting with consumers when they are available and receptive, such as when waiting. An example is The Kit Kat Bench, an outdoor bench designed to look like the chocolate bar. The bench is an eye-catching way to market Kit Kat while people wait or sit, though it risks fading into the background over time or being damaged as it is used and exposed outside.

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    Wait Marketing refers to interacting with consumers when they are available and receptive, such as when waiting. An example is The Kit Kat Bench, an outdoor bench designed to look like the chocolate bar. The bench is an eye-catching way to market Kit Kat while people wait or sit, though it risks fading into the background over time or being damaged as it is used and exposed outside.

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    28 views2 pages

    Untitleddocument

    Uploaded by

    api-281801859
    Wait Marketing refers to interacting with consumers when they are available and receptive, such as when waiting. An example is The Kit Kat Bench, an outdoor bench designed to look like the chocolate bar. The bench is an eye-catching way to market Kit Kat while people wait or sit, though it risks fading into the background over time or being damaged as it is used and exposed outside.

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    © All Rights Reserved
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    Wait Marketing

    Wait Marketing' refers to a marketing technique coined by Diana Derval that consists
    in interacting with consumers where and when they are available and receptive: while
    they are waiting.

    The Kit Kat Bench

    The chocolate bench is a very effective way of


    marketing a product like Kit Kat. This is because the
    chocolate bar design runs smoothly on the everyday
    piece of outdoor furniture.
    Pros
    The effect of the design is effective and eye catching.
    Seeing the chocolate would cause you to want your own.
    The bench will be used regularly therefore meaning it
    will be seen regularly.
    Cons
    The everyday setting may make it fade into the
    background slightly.
    The fact that it is being used in furniture could mean
    the brand could be covered.
    The bench being outside could mean it could wear or
    face vandalism.

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