Daihatsu

Daihatsu Motor Co., Ltd. (ダ イ ハ ツ ⼯ 業 株 式 会
社 Daihatsu Kōgyō Kabushiki-gaisha , TYO: 7262, OSE:
7262) is the oldest Japanese car manufacturer, mostly
known for its range of smaller models and off-road vehicles. The headquarters are located in Ikeda, Osaka Prefecture.* [1]

1

Name

The name“Daihatsu”is a combination of the first kanji
for Ōsaka (⼤) and the first of the word "engine manufacture”(発動機製造 hatsudōki seizō). In the new combination the reading of the " ⼤" is changed from "ō" to
“dai”, giving “dai hatsu”.
Daihatsu Midget Model DKA, 1957

2

Background

• 1967 – Signed an agreement with Toyota Motor
Corporation

Daihatsu was formed in 1951 as a successor to Hatsudoki Seizo Co. Ltd, founded in 1907, as part of Hatsudoki's major restructure. Hatsudoki's formation was
largely influenced by the Engineering Department's faculty of Osaka University, to develop a gasoline powered
engine for small stationary power plants.

• 1971 - First generation of the Daihatsu Delta Truck
model launched in Japan, a Toyota influenced four
wheeled six ton cargo lorry.
• 1975 - Begun to supply diesel engines to the SEMAL
company of Portugal for the new PORTARO 4X4
offroad vehicle series.

During the 1960s, Daihatsu began exporting its range to
Europe where it did not have major sales success until
well into the 1980s. Since February 1992, Toyota distributes Daihatsu models as part of its North American
distribution. In Japan, many of Daihatsu's models are also
known as kei jidōsha (or kei cars).

• 1987 – Daihatsu enters the US automotive market
with the Charade
• 1988 – Toyota gains a controlling interest (51%) in
Daihatsu Motor Ltd. while Daihatsu introduces the
Daihatsu Rocky in the US market

Daihatsu Diesel Motor Manufacturing Company* [2] was
formed in 1966 as an affiliate company to produce marine
engines and diesel generators.* [3]

• 1992 – Daihatsu shuts down US sales in February
and ceases production of US-spec vehicles.

In January 2011, Daihatsu announced that it would pull
out of Europe by 2013, citing the persistently strong yen,
which makes it difficult for the company to make a profit
from its export business.* [4] Following the financial crisis
Daihatsu's sales in Europe plummeted, from 58,000 in
2007 to 12,000 in 2011.* [5]

3

• 2002 - Daihatsu resumes building US-spec vehicles
with select models from the Scion line-up of vehicles
• 2011 – Daihatsu states that sales of Daihatsu motor
cars will cease across Europe on 31 January 2013.
• 2011 – Daihatsu will invest 20 billion yen ($238.9
million) in Indonesia to build a factory that produces
low-cost cars smaller than the Toyota Etios which
was launched in India in December 2010.* [6] The
construction has been initialized on 70,000 square
meters in May 27, 2011 and will start operation
at the end of 2012 for producing 100,000 cars per
year.* [7]

Company timeline
• 1907 – Hatsudoki Seizo Co., Ltd. founded
• 1951 – Company renamed: Daihatsu Motor Co.,
Ltd.
1

2

4

7

Export markets

Daihatsu's first export came in 1953, and by 1980 half a
million Daihatsu vehicles had been exported.* [8] Since
the end of the nineties, however, its export markets have
seen a steady contraction. This shrinking has been partially offset by the sale of Daihatsu vehicles through the
Toyota channel, and the sale of technology to Malaysia's
Perodua.

VEHICLES

hatsu's Malaysian operations were reduced to concentrate
on the commercial truck market, in which it sells its Delta
and Gran Max commercial truck chassis; Daihatsu had
formerly sold Charades and Miras in the country. They
first began operations in Malaysia as a joint venture in
1980.* [8] Daihatsu Motors has also manufactured select
Scion vehicles for Toyota in the US market since 2002.

5 Electrics and hybrids

Following the 1997 Asian financial crisis, Daihatsu shut
their plants in Thailand and withdrew from the market
Daihatsu has had a long running development program
entirely.* [9] Until withdrawing in March 1998 they had
for electric vehicles, beginning with the production of
mostly been selling the Mira range in Thailand, with cer“pavilion cars”for the 1970 Osaka World Expo and contain local modifications.
tinuing with the production of golf carts and vehicles for
It was reported on 31 March 2005 that Toyota would institutional use, such as the DBC-1.* [12] An electric verwithdraw Daihatsu from the Australian market after sales sion of the company's Fellow Max kei car also followed,
fell heavily in 2005, in spite of the overall new-car market the beginning of a series of prototypes. The 1973 oil
in Australia growing 7%. Daihatsu ended its Australian crisis provided further impetus and at the 20th Tokyo
operations in March 2006 after almost forty years in that Motor Show (1973) Daihatsu displayed a 550 W elecmarket.
tric trike (TR-503E)* [13] as well as the BCX-III elec*
Daihatsu's operations in Chile where Daihatsu is a well- tric car prototype. [14] Daihatsu showed more prototypes
through
the
1970s,
for instance at the 1979 Sydknown brand for its 1970s models such as the Charade or
ney
Motor
Show,
and
then
joined the Japanese Electric
Cuore were also threatened after low sales in 2004 and
Vehicle
Association's
PREET
program (Public Rent and
2005. However, Toyota has stated that it intends to perElectronic
Towncar)
with
an
electric
version of the Max
sist in the Chilean market for now, one of Daihatsu's top
Cuore
keicar.
The
program
allowed
registered
users acsellers is the Feroza.
cess to the cars with a magnetized card and charged acIn Trinidad and Tobago, Daihatsu has had a market pres- cording to mileage used.* [15]
ence since 1958 when its Mark I Midget was a popular
Daihatsu released the
choice among market tradesmen. From 1978 until 2001, In November 1974,
'Hallo'(ES38V),
a
tilting
trike
powered by an eleca local dealer marketed the Charmant, Rocky, Fourtrak,
*
tric
motor
and
two
12V
batteries.
[16]
and then later, the Terios and Grand Move which proved
to be popular sellers. The Delta chassis remained a pop- The current hybrid vehicle technology is called Daihatsu
ular market choice from its introduction in 1985 un- Mild Hybrid System,* [17] and is mainly used in the
til today. Toyota Trinidad and Tobago Ltd. (a wholly Atrai/Hijet Hybrid-IV.
owned subsidiary of Toyota Japan) now markets Daihatsu
Terios, YRV and Sirion under stiff competition.
Daihatsu announced on 13 January 2011 that sales of 6 Motor cycles
Daihatsu motor cars will cease across Europe on 31 January 2013. This was due to the increasing strength of the Alongside the electric version of the tilting trike 'Hallo',
Japanese Yen, which has increased prices beyond com- Daihatsu also released a petrol powered version using a
petitive levels. Daihatsu states that there is no stock of 50cc two stroke engine.
new Daihatsu cars in the UK, and they do not expect to
import any new cars in this interim period.* [10]
Toyota New Zealand announced on 8 April 2013 that 7 Vehicles
sales of new Daihatsu vehicles in the country would end
by the end of the year, citing a lack of products that would
7.1 Passenger cars
comply with future NZ regulatory standards. No additional new vehicles were being imported as of the an• Altis / Toyota Corolla Altis, Toyota Camry
nouncement date.* [11]
Daihatsu has also supplied cars under different badges to
various automakers in the past. The company currently
provides engines and transmissions to Malaysia's Perodua, which manufactures and markets rebadged Daihatsu
cars locally, and sells a small number of Perodua cars in
the United Kingdom. After the launch of Perodua, Dai-

• Applause
• Atrai (with hybrid vehicle versions)
• Ayla / Toyota Agya / Toyota Wigo
• Bee

7.1

Passenger cars

3
• Grand Move/Pyzar
• Gran Max
• Fellow
• Fellow Max
• Fourtrak / Toyota Blizzard
• Daihatsu Light Bus

Daihatsu Copen

• Luxio
• Materia/Coo / Toyota bB
• Max
• Mebius / Toyota Prius α
• Mira / Mira Gino
• Move
• Leeza

Daihatsu Move-Custom

• Naked
• Opti
• Rocky / Feroza
• Sirion/Storia / Toyota Duet
• Sirion/Boon / Toyota Passo
• Sonica
• Sportrak

Daihatsu Materia

• Ceria
• Charade / Toyota Vitz

• Taft
• Tanto
• Taruna

• Charmant / Toyota Corolla

• Terios / Toyota Cami

• Compagno

• Terios/Be-Go / Toyota Rush

• Consorte
• Copen
• Cuore

• Valera
• Wake

• Domino

• Xenia / Toyota Avanza

• Esse

• YRV

4

10

7.2

Commercials

• Delta (Delta 750, Delta Wide)
• D150/F175 (bonnet truck)
• Hi-Line
• Hijet
• Midget II (1996-2001)
• Daihatsu New Line
• V100
• V200
• Vesta (November 1958 - 19??)

7.3

Three-wheeled trucks

• CF (1962) 1¼-ton
• CM (1962) 1½-ton
• CO (1963) 2-ton
• PL (1962) 1-ton
• SCB (1955), SDB
• SKC ¾-ton
• SDF (1956) 1-ton, SSDF 1½-ton
• RKO (1956) 2-ton
• RKM (1957)

EXTERNAL LINKS

9 References
[1] "Corporate Info.”Daihatsu. Retrieved on February 5,
2010.
[2] “History - DAIHATSU DIESEL”. Retrieved 8 April
2012.
[3] “Products - DAIHATSU DIESEL”. Retrieved 8 April
2012.
[4] Strong Yen Forces Daihatsu Out of Europe - Industry
Week, 14 January 2011
[5] "New Vehicle Registrations - By Manufacturer (2011).”
ACEA. Retrieved on March 8, 2012.
[6] “Toyota Plans Low-Cost Car for Traffic-Choked Indonesia”. The Jakarta Globe. Retrieved 2011-08-21.
[7] “Kontan Online - Daihatsu plans to spend Rp 2.1 trillion on new factory”. English.kontan.co.id. 2011-02-23.
Retrieved 2011-08-21.
[8] Daihatsu (stockholder brochure), Daihatsu Motor Company, 1986, p. 24
[9] Piszczalski, Martin (2002-04-01),“Thailand Tales: Profits Still Elusive”, Plastics Technology (Gardner Business
Media), retrieved 2012-11-25
[10] “Daihatsu UK”. Daihatsu.co.uk. 2011-01-13. Retrieved
2011-08-21.
[11] “Toyota New Zealand”. toyota.co.nz. 2013-04-08. Retrieved 2013-04-29.

• BO (1962)

[12] Kobori, Kazunori (2007). ダイハツ⽇本最古の発動機
メーカーの変遷 [Daihatsu: The History of Japan's Oldest Engine Company] (in Japanese). Tokyo: Miki Press.
p. 56. ISBN 978-4-89522-505-2.

• Midget (1957-1972)

[13] Kobori, Daihatsu, p. 60

• V300 (1966)

[14] Kobori, Daihatsu, pp. 67-68

• PM, PO (1958)

7.4

Racing cars

• P3
• P5

[15] Lösch, Annamaria, ed. (1981), “Electric Cars”,
World Cars 1981 (Pelham, NY: The Automobile Club of
Italy/Herald Books): 44, ISBN 0-910714-13-4
[16] “Daihatsu History”. Daihatsu.com. 2013-02-27. Retrieved 2013-02-27.
[17] DAIHATSU:Motor Show

8

Plants
• Ikeda (Osaka prefecture), also headquarters
• Ryuo (Shiga prefecture)
• Tada (Hyōgo Prefecture)
• Oyamazaki (Kyoto prefecture)
• Sunter II (Indonesia) - Astra Daihatsu
• Cumana, Estado Sucre (Venezuela) - Terios
• Seoul, South Korea

10 External links
• Daihatsu (official site in Japanese)
• Daihatsu (English site)

5

11
11.1

Text and image sources, contributors, and licenses
Text

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11.2

Images

• File:1957_Daihatsu_Midget_01.jpg Source: http://upload.wikimedia.org/wikipedia/commons/4/4e/1957_Daihatsu_Midget_01.jpg License: CC BY-SA 3.0 Contributors: Own work Original artist: Mytho88
• File:2006_Daihatsu_Move-Custom_01.jpg
Source:
http://upload.wikimedia.org/wikipedia/commons/b/b3/2006_Daihatsu_
Move-Custom_01.jpg License: CC-BY-SA-3.0 Contributors: Mytho88's file Original artist: Mytho88
• File:Commons-logo.svg Source: http://upload.wikimedia.org/wikipedia/en/4/4a/Commons-logo.svg License: ? Contributors: ? Original
artist: ?
• File:Daihatsu.svg Source: http://upload.wikimedia.org/wikipedia/en/4/4f/Daihatsu.svg License: Fair use Contributors: This vector image
was created by converting the Encapsulated PostScript file available at brandsoftheworld.com – to see it there, click here. If it is not free
content, remember to only render it at Web resolution to comply with Wikipedia's fair-use policy. Original artist: ?
• File:Daihatsu_Copen_(silver).JPG Source: http://upload.wikimedia.org/wikipedia/commons/1/1e/Daihatsu_Copen_%28silver%29.
JPG License: CC BY-SA 3.0 Contributors: Own work Original artist: Ceedrun
• File:Daihatsu_Materia_(IAA_2007).jpg Source: http://upload.wikimedia.org/wikipedia/commons/6/63/Daihatsu_Materia_%28IAA_
2007%29.jpg License: CC BY-SA 2.0 de Contributors: ? Original artist: ?
• File:Factory_1b.svg Source: http://upload.wikimedia.org/wikipedia/commons/b/b6/Factory_1b.svg License: CC-BY-SA-3.0 Contributors: PNG version on the English Wikipedia Original artist: Dtbohrer, updated to SVG by Tomtheman5
• File:Flag_of_Japan.svg Source: http://upload.wikimedia.org/wikipedia/en/9/9e/Flag_of_Japan.svg License: PD Contributors: ? Original
artist: ?
• File:Flag_of_Osaka_City.svg Source: http://upload.wikimedia.org/wikipedia/commons/d/df/Flag_of_Osaka_City.svg License: Public
domain Contributors: File:Flag_of_Osaka_City.png, based on the municipal symbol announced in April, 1894. Original artist: Kzaral
(original raster), Ch1902
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Original artist: ?
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Contributors:
Created from scratch in Adobe Illustrator. Based on Image:Question book.png created by User:Equazcion Original artist:
Tkgd2007

11.3

Content license

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