Deccan Education Societys

Brihan Maharashtra College of Commerce.

Pune - 411004

CHOCOLATE
EXPERIENCE IN THE
WORLD OF CADBURY
PROJECT REPORT
Submitted in partial fulfillment of Third Year of

Bachelor of Business Management in International

Business (BBM-IB)
A Degree Course under

Savitribai Phule Pune University

A PROJECT BY :CHIRAG ANIL KHADSE

Declaration

I, CHIRAG ANIL KHADSE of TY BBM(IB) hereby declare that the

project report submitted on CHOCOLATE EXPERIENCE IN
THE WORLD OF CADBURY made under the subject of Project
Report represents my own collection of information, original research
and work, which was carried out by me at the Brihan Maharashtra
College of Commerce, Pune.
I have completed this mandatory Project Work as prescribed by the
Savitribai Phule Pune University.
I further declare that the foregoing statements made by
me with regard to my project report are correct and
complete.

CHIRAG ANIL KHADSE

TY BBM (IB)
BMCC BMCC
PUNE

ACKNOWLEDGEMENT
The completion of this project report required the co-operation of many people.
I would like to thank everyone who helped me complete this project report.
I am thankful to,

Mrs. Bharati Upadhye,

Co-ordinator, BBA and BBM-IB, BMCC.

Prof. Shilpi Lokre,

For their help in choosing the subject, gathering related information and
arranging the same in proper order and their valuable insights on the subject
which helped us enhance the quality of this project.
I would also like to thank my family for their never ending support and also my
friends for always being there to help me.
Date:
Place: BMCC, Pune

CONCLUSION
Cadbury is the most preferred brand than other brands in India and Dairy
Milk is the most preferred product from Cadbury. Flavour and packaging
are most important factors that affect the buying behaviour of customer.
57% of customer recalls advertisement before buying the product. So by
our research it is concluded that advertisement affects the
buyingbehavior.41% people like crunchy and 32% people like nutties
chocolate. And mostof the people like small packs. Free gift are more
attracting for children and priceoffer schemes attracts middle group
more.

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BIBLOGRAPHY
1. www.cadburyindia.com 2.
www.nestle.in
3. Marketing Management - Philip kotler