Introduction to Public Relations

November 6, 2014

Value
Ambition
Phillippa Gillette
Sophomore Sociology major

Announcements
Optional survey participation
Tuesday Nov. 11 before class
Passing them out at the front

Elements of Public Perception

Identity
Image
Reputation

Reputation
Definition: the past performance that

describes the organizations ability to

deliver valued outcomes to publics
Reputation is owned by public
Perceived by an organizations actions

Long-term image, built over time

Ice T

LL Cool J

Justin Bieber vs. Timberlake

Organizations Examples
BP
Oil spill

Urban Outfitters
Kent State sweatshirt, Eat Less t-shirt

Can you think of any other examples?

Reputation
Very important aspect of public relations
Contributes to the success of an organization

Many public relations agencies have

concentrations on reputation management.

There are even agencies devoted entirely to

reputation management.

Reputation Management
Process of how an organization maintains

the publics view and understanding of the

organization
Done through tracking and identifying what
is said about organization
Focuses on building and maintaining
desired reputation with key publics

Restoration
What do you do when a good reputation is

lost?
If you had a negative reputation, what
would you do to restore your reputation?

Questions?