Teacher Name:

Student Name:

Year Level:

Learning Area/ Topic:

Category
Advertising
Techniques

Content
Requirements

Spelling and
Grammar

1
Does not use
advertising
techniques to
enhance
campaign.

More than one

requirement
was not
completely met.
Numerous
misspelling and
grammatical
errors.

Makes
satisfactory use
of some
advertising
techniques to
enhance
campaign.
One
requirement
was not
completely met.
Numerous
misspelling or
grammatical
errors.

Makes good use

of advertising
techniques to
enhance
campaign.

Makes excellent
use of
advertising
techniques to
enhance
campaign.

All
requirements
are met.

All
requirements
are met and
exceeded.
No misspellings
or grammatical
errors.

Campaign is
presented in a
way that is
mostly
engaging.
Target audience
is identifiable.
Attempts to
evoke an
emotional
response.
Content is
almost logically
organised.

Presentation
of Campaign

Campaign is not
presented in a
way that is
engaging and
effective. Target
audience is not
identified. Not
emotional
response.

Campaign
makes attempt
to engage
audience. Only
includes
essential
information.

Organisation
of Campaign

There is no
clear or logical
organisational
structure.

Content is
logically
organised for
the most part.

Originality
and Creativity

Campaign uses
other peoples
ideas and
shows evidence
of no original
thinking.

Campaign
shows little
evidence of
original
thinking.

Overall Mark: ______________________________________

Teacher Comments:

Few misspelling
or grammatical
errors.

Campaign
shows some
original
thought. Some
ideas are
creative and
innovative.

Campaign is
presented in a
way that
engaging. It has
a clear target
audience.
Evokes
intended
response from
audience.
Content is well
organised in a
way that is
logical and easy
to follow.
Campaign
shows a large
amount of
original
thought. Ideas
are creative and
innovative.

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