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Developing culture as source of competitive advantage

Corporate culture as ultimate strategic assets


What is competitive advantage?
What is culture?
How culture creates competitive advantage for company?
The essential of creating competitive culture
How differentiated culture can give competitive advantage
The list of company has competitive culture
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Google
Zappos
Toyota culture - kaizen
Salesforce.com
Hewlett Packard (HP) - book
Xyz a high trust company

How culture affects strategy?


Firstly, i want to state that culture support strategy implementation, with a
competitive culture and imperfect imitability, any company can gain high
competitive advantage.
Culture can support

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