Production

4. Marketing

Fifa was created by Ea

(electronic arts)

Interactwithcommunities
Sponsorchildrenssportteams

First release of game on July 15

1993 since release it has become
the most popular football and
even sport based game with a
massive fan base across the
world.

Aimedatpeoplewhoenjoythesportandalso
playgames.

Distribution
The game is usually
distributed by hard copy
disk although users on the
xbox and ps4 can download
it online.

6. How has media

convergence
impacted upon sale
marketing or
distribution?

Fifa

Portability of the game

a mobile device
Real life news added to
the game.

Also been added on apps to

make the game more
interactive.

Audience
Fifa aims it at all males who like
the sport (football) so has a very
wide age range, which could go
from 3+ because of the amount
of males that play it at an older
age. Average age is people in
there 20s.

5. How has
technological
convergence
impacted upon sale
marketing or
distribution?
Because of the
features fifa has like
ultimate team they
are the most popula
football based game
beating pes on a
yearly bases.

8. What is the games

rating?

P.E.G.I.

Becausethereisntanyviolenceoranything
thatcouldharmachildithasapegiratingof3.

7. What role has

synergy played in
the success of the
game?

Thegameasgonefromjust
consolebasedgametoalso
makingappsforthegameon
devices.