Customer/Product Profile Sheet

Criteria

Data

1. Name

Artavia Pollard

2. Age

38

3. Occupation

Health Department accountant

4. Income

between 50,000 to 62,000yr

5. Education/
Institution/Degree

Associate of Arts Degree

6. Residence Type,
Location

Homeowner: Plantation, FL

7. Marital Status

Engaged

8. Children

2 children ages 13years old & 15years old

9. Lifestyles

Avid book reading, Child/child activity centered, Do-it Yourself,

Movies, Watch sports on TV, Own cellular phone

10. Vacation
/Travel

travel often for sons Basketball tournaments, Cruise ship

vacations, attend major sporting events

11. Spending
Priorities

bills, home maintenance, necessities such as food, childrens

necessities

12. Favorite
designers, labels

Isabel Toledo, Sophie Theallet, Liz Claiborne

13. Favorite stores

Lane Bryant, Ashley Stewart, Macys, Jc Pennys

14. Aspirational
designers, labels

Marc Jacobs, Michael Kors, Luis Vuitton, Burberry

Customer/Product Profile Sheet

Criteria

Store 1

1. Clothing
Category

Womens career wear

2. Taste Level

Updated

Store 2

Store 3

3. Market Category Moderate

4. Style Category

Contemporary

5. Selling Season

Spring/Summer 2014

6. Name of Store

Ashley Stewart

Lane Bryant

Macys

7. City Location

Indianapolis

Muncie

Muncie

8. Color

rattan beige, middy

purple, frangipani,
white,bitter orange,
pollen yellow, batiki

coral, silver grey, peach,

black, gold, orange,
bright red, turquoise,
eggshell

multicolored, grey,
beige, khaki, orange,
blues, color blocked,
white, black, pink,navy

9. Prints

geometric, stripes, multicolored florals, floral, geometric,

black & white
embroidered floral,
floral, plaid
florals,

stripes

embroidered, woven,
matte, pleats,tuck, folds,

embroidered, woven,
shiney, tucks

embroidered, woven,
Knit shiney, sequins,
pleates

11. Closures

buttons, invisible
zipper, exposed
zipper, hook &
eyes , ties

mostly buttons, ties, buttons, zipper, ties,

back zipper, hook &
eye fasteners

tuxedo ruffles,,
pleats, darts, slash
pocket,

pleats, darts, wraps,

12. Details

ruffles, bubble hem,

welt pockets, wraps,
inverted pleats

scoop, madarin
collar, draped,

v-neck, scoop,
placket collar,

cowl, scoop,
notched collar, point
collar, v-neck

14. Sleeve and leg

3/4 dolman,
sleeveless, straps,

adjustable straps,
3/4 sleeve,

3/4 straight sleves,

long long, strapless,

15. Length

43, 41, 30, 55

41

knee length, ankle

length, mid calf,

16. Silhouette

sheath, peplum, aline, adequate ease

many A-line, curve

hugging, sheath,
variation of ease

a-line, empire waist,

sheath, variation of
ease

10. Fabrics

13. Neckline

Customer/Product Profile Sheet

17. Merchandising

18. Price Points

More dresses and

More dresses and
equal amount of
skirts than pants and skirts than pants and dresses, skirts pants
shots
shots
and shots
the prices ranged
greatly based on
style and fabric

the prices ranged

greatly based on
designer, style, and
fabric

the prices ranged

greatly based on
brand, style, and
designer

Ashley Stewart

Lane Bryant, Isabel

Toledo, Catherines,
Sonsi

Michael Kors, Lauren

Ralph Lauren, Calvin
Klein, Style&co, INC,
Jones New York, Levis,
Alfani >specifically plus
size

12-26

12+

0-24W

19. Brands

20. Sizes

21. Trends for next light weight material, breathable fabrics, bright colors,
season for
multicolored, full amount of movements, curve defining
clothing category silhouette, pleats, ruffles, sleeveless, scoop neckline

22. Overall
garment/fabric
quality

23. Seams

24. Stitching

25. Hems

26. Fasteners

good quality, visually

appealing, tightly
woven, garment
pressed

good quality, visually

appealing, tightly
woven, neat knits,
garment pressed &
some steamed

good quality, visually

appealing, tightly
woven, neat knits,
garment pressed &
steamed

standard straight
seams, pressed, lie
flat

standard straight
seams, pressed, lie
flat

standard straight
seams, pressed, lie
flat

Secured /reinforced
stitching, trimmed ends,
appropriate lengths

Secured /reinforced
stitching, trimmed ends,
appropriate lengths

Secured /reinforced
stitching, trimmed ends,
appropriate lengths

blind hem, rolled

blind hem, rolled
blind hem, rolled
hem, hem did not
hem, hem did not
hem, locked hem,
show on the right side show on the right side hem did not show on
the right side
garments did have
fasteners, attached
where needed, aligned
proportionately,
hidden zippers

garments did have

fasteners, attached
where needed, aligned
proportionately,
hidden zippers

garments did have

fasteners, attached
where needed, aligned
proportionately, some
exposed zippers, some
hidden zippers

Customer/Product Profile Sheet

27. Support:
interfacing, tape,
shoulder pads, etc

28. Lining

shoulder pads in
jackets and blazer,
interfacing lapels
and collars

shoulder pads in
jackets and blazer,
interfacing lapels
and collars, higher
end garments have
breast support

shoulder pads in
jackets and blazer,
interfacing lapels
and collars, higher
end garments have
breast support

specific garments had

lining depending on
its overall fabric and
use

specific garments had

lining more high end
brands

specific garments had

lining more high end
brands