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    Bata uses its facilities, inventory, sourcing, and pricing as the main drivers of its supply chain in Pakistan. Bata established a leather production plant in 1942 when there were few quality tanneries. Setting up tanneries allowed Bata to fully integrate its distribution. Over time, Bata developed into a fully vertically integrated company to control its supply chain.

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    Bata uses its facilities, inventory, sourcing, and pricing as the main drivers of its supply chain in Pakistan. Bata established a leather production plant in 1942 when there were few quality tanneries. Setting up tanneries allowed Bata to fully integrate its distribution. Over time, Bata developed into a fully vertically integrated company to control its supply chain.

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    21 views2 pages

    Bata Case Study

    Uploaded by

    rais
    Bata uses its facilities, inventory, sourcing, and pricing as the main drivers of its supply chain in Pakistan. Bata established a leather production plant in 1942 when there were few quality tanneries. Setting up tanneries allowed Bata to fully integrate its distribution. Over time, Bata developed into a fully vertically integrated company to control its supply chain.

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    of 2

    BATA STRATEGIC CHOICES

    LUMS CASE STUDY

    Submitted By: Rais-Ur-Rehman


    ERP No. 06293

    Q) what are the main drivers of Batas Supply Chain in Pakistan


    and how is Bata using them to attain its strategic fit vis--vis its
    competitive strategy?

    A) The main drives in Batas Case study are Facilities, Inventory,


    Sourcing and pricing, lets see them individually in Batas
    perspective:
    Facilities:
    Batas started its operation in Pakistan with the
    establishment of a plant in Batapur in 1942, especially to
    produce Leather products. In the early 1940s there is hardly
    any tannery for producing consistent and quality finished
    leather.
    Dougn Hearns Batas MD, commented that setting up
    tanneries was consistent with Batas policy for that
    wherever we went globally, we are fully integrated to feed
    our Distribution.

    Bata developed as a fully vertically intergtaed company

    Inventory:
    Sourcing:
    Pricing:

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