TERM PAPER PROPOSAL FORM:

Draft
MARK1120 CONTEMPORARY ISSUES IN MARKETING 2011-12
Student name
ID number

no.

Tutors signature [for final draft]

Complete this form with your ideas as soon as possible. Use several copies of this for (with a version number) so you
can track your thoughts and progress. When you feel you have a final idea (or by the deadline) then you can get some
feedback. Please note you should expand the boxes below as much as you need to explain your ideas. A reference list is
very important to indicate what you have read, or intend to. This doesnt, of course, guarantee a good grade, but at
least you should have some feedback on your ideas. Best of luck!
Proposed title/focus
of the essay make it
interesting!
Outline structure for
your paper
brief content headings which
show (roughly) how your
paper covers the subject(s)

What relevant
theories/models/ideas
will you include in
your essay?

What are the key

journal articles that
will you will use in
your essay? Please list
using full Harvard system of
referencing so they can be
checked .

NB you must include

2 of the required
papers (see Course
Guide) from Section A
and 2 from one of
section B,C or D
How do you think
your essay fits into
the wider context of
marketing theory?
How does your essay
reflect the learning
outcomes* of the
course?
*Check these in the course
guide

You can extend this form onto two pages if necessary!