SNOWBOARDPROCAMP

2015 MEDIA PORTFOLIO

TABLE OF CONTENTS / CONTACT

SNOWBOARDPROCAMP 2015

TABLE OF CONTENTS

CONTACT

3 MISSION
4 ANNUAL GROWTH
5 RECURRING VIDEO VIEWS
6 PREDICTIONS VS COMPETITORS
7 DEMOGRAPHICS
8 ENGAGEMENT & CONTESTS
9 PLATFORM EXPANSION
10 GOALS FOR 2015

KEVIN PEARCE

SNOWBOARDPROCAMP@GMAIL.COM
604-354-7294
505-2324 WEST 1ST AVE
VANCOUVER, B.C

MISSION

SNOWBOARDPROCAMP 2015

MISSION
AT SNOWBOARDPROCAMP WE PRODUCE CONTENT
THAT MEETS THE NEEDS OF SNOWBOARDERS. WE RECEIVE
FEEDBACK FROM OUR COMMUNITY AND DELIVER
MEDIA IN AN INFORMATIVE, ENTERTAINING AND
POSITIVE WAY. OUR VIDEOS INTRODUCE NEW RIDERS TO
SNOWBOARDING AND GIVE THEM A GUIDE TO PROGRESS.
EXISTING SNOWBOARDERS ARE CHALLENGED TO IMPROVE
THEIR RIDING AND GIVEN THE TOOLS FOR SUCCESS.

ANNUAL GROWTH

SNOWBOARDPROCAMP 2015

ANNUAL GROWTH

* CONSISTANT ANNUAL GROWTH

* MOST VIEWED SNOWBOARD YOUTUBE
CHANNEL 2014/2015 SEASON

5,083,354

2,696,551
1,348,874
120,041

RECURRING VIDEO VIEWS

RECURRING VIDEO VIEWS

VIDEO - HOW TO JUMP ON A SNOWBOARD

SNOWBOARDPROCAMP 2015
* CONSISTANT ANNUAL VIEWS

PREDICTIONS VS COMPETITORS

PREDICTIONS VS COMPETITORS

* PREDICTIONS COURTESY OF SOCIALBLADE

SNOWBOARDPROCAMP 2015

DEMOGRAPHICS

DEMOGRAPHICS

SNOWBOARDPROCAMP 2015
* MOST POPULAR DEMOGRAPHIC MALES AGE 18 - 34

ENGAGEMENT & CONTESTS

AUDIENCE ENGAGEMENT

INSTAGRAM CONTESTS
- 20 PRODUCTS GIVEN AWAY
- 500+ PHOTO & VIDEO ENTRIES
- 20,000+ LIKES
- DRIVE ENGAGEMENT WITH CONTENT & PRODUCTS

SNOWBOARDPROCAMP 2015

PLATFORM EXPANSION

SNOWBOARDPROCAMP 2015

PLATFORM EXPANSION

41,099 LIKES
4,811 FOLLOWERS

9,243,686 LIFETIME VIEWS

83,837 SUBSCRIBERS
EXPANDING TO

6,727 REACH WEEKLY

2,637 ENGAGEMENT WEEKLY
EXPANDING VIDEO UPLOADS

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GOALS FOR 2015

GOALS FOR 2015

- PRODUCE 55 VIDEOS BY THE END OF 2015
(17 COMPLETED)
- UPLOAD FULL VIDEO LIBRARY ACROSS NEW
PLATFORMS TO GROW EXPONENTIALLY
- FURTHER BUILD FAN ENGAGEMENT THROUGH
SOCIAL MEDIA CONTESTS
- CONTINUE TO BUILD PARTNERSHIPS WITH
COMPANIES IN THE SNOWBOARD INDUSTRY

SNOWBOARDPROCAMP 2015