Company Profile

Idea cellular, a part of Aditya Birla group, is one of leading GSM mobile services
operator. This telecom company has licenses to operate in all 22 service areas.
Presently it is operating in 13 circles. Idea Cellular valueadded services like
GPRS, call conference, GSM, GPS and also provides customized solutions
according to business specific needs. With a customer base of 98 million as on
August 2011, it is among top 25 telecom companies.
Through merger and acquisitions, Idea Cellular has received established service
areas for mobile operations. In January 2001 it merged with Tata Cellular, which
had service area in Andhra Pradesh. In June 2001, through its acquisition of RPG
Cellcom, it received Madhya Pradesh service area. In January 2004 it received
service areas of Haryana, Uttar Pradesh and Kerala through its acquisition of
Escotel Mobile Communication. In 2006 it became part of Aditya Birla
Group. Idea Cellular has acquired 40.8% stake in Spice Communication.
Idea has a network of over 70,000 cell sites covering the entire length and breadth
of the country. Idea has over 3,000 Service Centres servicing Idea subscribers
across the country, including 450 special Experience Zones for 3G promotion.
Ideas service delivery platform is ISO 9001:2008 certified, making it the only
operator in the country to have this standard certification for all 22 service areas
and the corporate office.
Milestones
2010: Idea won 3G Spectrum in 11 service areas in India.
2011: First operator to announce the launch of Mobile Number Portability, have
been the Top gainer ever since the service was launched.
Launched 3G in 10 circles Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh,
Jammu & Kashmir, Kerala, Madhya Pradesh and Chhattisgarh, Maharashtra and
Goa, Uttar Pradesh, Only operator in the country to have ISO 9001:2008
certification for its service delivery platform for all 22 service areas and the
corporate office.
2012: Won back spectrum for 7 circles for which licenses were quashed by the
Supreme Court.
Idea wins at the prestigious World Communication Awards 2012, second year
consecutively.

2013: Idea Launches the BlackBerry Z10 smartphone in

Idea introduces Speed Booster plans for postpaid 3G data
Idea introduces buffet plan for its postpaid subscribers.

India.
users.

Recent developments:
Idea Cellular has launched EDGE enabled USB Data card Netsetter for prepaid
and postpaid subscribers in Mumbai. This data card would be priced at Rs.2,490. It
will provide anywhereanytime internet access and is only Data Card having
compatibility with multiple operating systems such as Windows 2000, XP, Vista,
and Mac.
Awards
It received the 'CARE' service in the 'Best Billing or Customer Care
Solution' award at the GSM Association Awards in Barcelona, Spain
Idea Cellular won an award for the 'Bill Flash' service at GSM Association
Awards in Barcelona, Spain.
Idea is the winner of The Emerging Company of the Year Award at The
Economic Times Corporate Excellence Awards 2009.
IDEA Cellular also received the prestigious Avaya Global Connect Award
for being the Most Customer Responsive Company in the Telecom sector
in the year 2010.
It won the GSM Association Award for Best Billing and Customer Care
Solution for 2 consecutive years. It was awarded Mobile Operator of the
Year Award India for 2007and 2008 at the Annual Asian Mobile News
Awards.
Competitors
Idea competes with 13 other mobile operators throughout India. They are Aircel,
Airtel, BSNL, Loop Mobile, MTNL, MTS, Ping Mobile, Reliance
Communications, Tata DoCoMo, Tata Indicom, Uninor, Videocon, Virgin Mobile,
T24, and Vodafone.

Post paid
Popular Plan

Plan 399
Plan Name
Monthly Rental (Rs.)
Activation charges/fees
(Rs.)
Free AirTime(FAT)

Plan 399
Rs 399
Rs 250 PEF charges (Refund will be Rs. 50 in 6th
bill and Rs. 100 each in subsequent two bills
You have to opt for 12 !-plan packs in multiples
of: 100 Mins. Local !-Pack; 90 Mins. STD !-Pack;
135MB 3G !-Pack; 250MB 2G !-Pack; 350 L/N
SMS !-Pack; 6 Mins. US/Can/UK-Fixed ISD !Pack; 40 OG Mins. Roaming !-Pack
Voice Call tariffs (Rs. Per Min)
Local
Idea to Idea
50p
Idea to Other Mobile
50p
Idea to Fixed Line
50p
STD
Idea to Idea
50p
Idea to Other Mobile
50p
Idea to Fixed Line
50p
SMS
Local
50p
STD
50p
ISD
5
Roaming (On Idea Network)
Incoming
75p
Local Outgoing
Rs 1
STD Outgoing
Rs 1.5
SMS (Local/ STD/ ISD) 1/1.5/5

Plan 199
Plan Name
Monthly
Rental
(Rs.)
Activation
charges/fees (Rs.)
Free AirTime(FAT)

! Plan 199
Rs 199

Rs 250 PEF charges (Refund will be Rs. 50 in 6th bill

and Rs. 100 each in subsequent two bills
You have to opt for 4 !-plan packs in multiples of: 100
Mins. Local !-Pack; 90 Mins. STD !-Pack; 135MB 3G !Pack; 250MB 2G !-Pack; 350 L/N SMS !-Pack; 6 Mins.
US/Can/UK-Fixed ISD !-Pack; 40 OG Mins.
Roaming !-Pack
Other Discounts
SMS
Data
Voice Call tariffs (Rs. Per Min)
Local
Idea to Idea
50p
Idea
to
Other 50p
Mobile
Idea to Fixed Line
50p
STD
Idea to Idea
50p
Idea
to
Other 50p
Mobile
Idea to Fixed Line
50p
SMS
Local
50p
STD
50p
ISD
5
Roaming (On Idea Network)
Incoming
75p
Local Outgoing
Rs 1
STD Outgoing
Rs 1.5
SMS (Local/ STD/ 1/1.5/5
ISD)

Plan 299
Plan Name
Monthly Rental
(Rs.)
Activation
charges/fees
(Rs.)
Free
AirTime(FAT)

! Plan 299
Rs 299
Rs 250 PEF charges (Refund will be Rs. 50 in 6th bill
and Rs. 100 each in subsequent two bills

You have to opt for 8 !-plan packs in multiples of: 100

Mins. Local !-Pack; 90 Mins. STD !-Pack; 135MB
3G !-Pack; 250MB 2G !-Pack; 350 L/N SMS !-Pack;
6 Mins. US/Can/UK-Fixed ISD !-Pack; 40 OG Mins.
Roaming !-Pack
Other Discounts SMS
Data
Voice Call tariffs (Rs. Per Min)
Local
Idea to Idea
50p
Idea to Other 50p
Mobile
Idea to Fixed 50p
Line
STD
Idea to Idea
50p
Idea to Other 50p
Mobile
Idea to Fixed 50p
Line
SMS
Local
50p
STD
50p
ISD
5
Roaming (On Idea Network)
Incoming
75p
Local Outgoing
Rs 1

STD Outgoing
Rs 1.5
SMS
(Local/ 1/1.5/5
STD/ ISD)
Plan 999
Plan Name
Monthly Rental (Rs.)
Activation
charges/fees (Rs.)
Free AirTime(FAT)

! Plan 999
Rs 999
Rs 250 PEF charges (Refund will be Rs. 50 in 6th bill
and Rs. 100 each in subsequent two bills
You have to opt for 50 !-plan packs in multiples of:
100 Mins. Local !-Pack; 90 Mins. STD !-Pack; 135MB
3G !-Pack; 250MB 2G !-Pack; 350 L/N SMS !-Pack; 6
Mins. US/Can/UK-Fixed ISD !-Pack; 40 OG Mins.
Roaming !-Pack
Other Discounts
SMS
Data
Voice Call tariffs (Rs. Per Min)
Local
Idea to Idea
50p
Idea to Other Mobile 50p
Idea to Fixed Line
50p
STD
Idea to Idea
50p
Idea to Other Mobile 50p
Idea to Fixed Line
50p
SMS
Local
50p
STD
50p
ISD
5
Roaming (On Idea Network)
Incoming
75p
Local Outgoing
Rs 1
STD Outgoing
Rs 1.5
SMS (Local/ STD/ 1/1.5/5
ISD)

999 Unlimited Local and STD

Plan Name
Monthly Rental (Rs.)
Activation charges/fees (Rs.)
Refundable security Deposit
(Rs.)
Free AirTime(FAT)

999 Unlimited Local and STD

999
NA
500
Unlimited Local and STD Mobile Minutes
free every month
500 L/N SMS
NA

Other Discounts
SMS
Data
Voice Call tariffs (Rs. Per Min)
Local
Idea to Idea
0p/min
Idea to Other Mobile
0p/min
Idea to Fixed Line
50p/min
STD
Idea to Idea
0p/min
Idea to Other Mobile
0p/min
Idea to Fixed Line
50p/min
SMS
Local
30p
STD
50p
ISD
Rs. 5
Roaming (On Idea Network)
Incoming
75p/min
Local Outgoing
Rs. 1/min
STD Outgoing
Rs. 1.5/min
SMS (Local/ STD/ ISD)
1/1.5/5

Idea Buffer Plans

Idea 899 Plan

Plan Name
Monthly Rental (Rs.)
Activation
charges/fees
(Rs.)
Refundable security Deposit
(Rs.)
Free AirTime(FAT)

Idea 899 Plan

Rs. 899
NA
Rs.500
4000 Local / STD mobile mins + 1000 Roaming
Mobile Minutes

Other Discounts
SMS
450 Local / National SMS free every month
Data
NA
Voice Call tariffs (Rs. Per Min)
Local
Idea to Idea
30p
Idea to Other Mobile
30p
Idea to Fixed Line
40p
STD
Idea to Idea
50p
Idea to Other Mobile
50p
Idea to Fixed Line
50p
SMS
Local
Rs. 0.3
STD
Rs. 0.4
ISD
Rs. 5.0
Roaming (on idea network)
Incoming
75p
Local Outgoing
Re. 1
STD Outgoing
Rs. 1.5
SMS (Local/ STD/ ISD)
1/1.5/5

Per Minute Plans

RTP-FR
Plan Name
Monthly Rental (Rs.)
Activation charges/fees (Rs.)
Refundable security Deposit (Rs.)
Free AirTime(FAT)
Other Discounts
SMS
Data
Voice Call tariffs (Rs. Per Min)
Local
Idea to Idea
Idea to Other Mobile
Idea to Fixed Line
STD
Idea to Idea
Idea to Other Mobile
Idea to Fixed Line
SMS
Local
STD
ISD
Roaming (on idea network)
Incoming
Local Outgoing
STD Outgoing
SMS (Local/ STD/ ISD)

RTP-FR
399
99
300
NA
NA
NA
Rs. 1/min
Rs. 1/min
Rs. 1/min
Rs. 1.5/min
Rs. 1.5/min
Rs. 1.5/min
Rs. 1
Rs. 1.5
Rs. 5
Free
Rs. 1/min
Rs. 1.5/min
1/1.5/5

Per Second Plans

POST 225 PSB Plan

Plan Name
Monthly Rental (Rs.)
Activation charges/fees (Rs.)
Refundable security Deposit (Rs.)
Free AirTime(FAT)
Other Discounts
SMS
Data
Voice Call tariffs (Rs. Per Sec)
Local
Idea to Idea
Idea to Other Mobile
Idea to Fixed Line
STD
Idea to Idea
Idea to Other Mobile
Idea to Fixed Line
SMS
Local
STD
ISD
Roaming (on idea network)
Incoming
Local Outgoing
STD Outgoing
SMS (Local/ STD/ ISD)

POST 225 PSB Plan

225
99
300
36000 Local Mobile Seconds Free
200 Local & National SMS Free
NA
1p/2sec
1p/2sec
1p/2sec
1p/sec
1p/sec
1p/sec
30p
50p
Rs. 5
1p/sec
1p/sec
1p/sec
Local - 1/STD - 1.5/ISD - 5

Combo Plans

3G_Combo_NBS_899
Plan Name
Monthly Rental (Rs.)
Activation
charges/fees
(Rs.)
Refundable security Deposit
Free AirTime(FAT)
Other Discounts
SMS
Data

3G_Combo_NBS_899
899
NIL
500
2000 Local + STD Mobile Mins

1000 Local + National SMS

2 GB 3G Data with NBS Limit Rs.
1000 (Overage 1p/10kb)
Voice Call tariffs (Rs. Per Min)
Local
Idea to Idea
50p
Idea to Other Mobile
50p
Idea to Fixed Line
75p
STD
Idea to Idea
50p
Idea to Other Mobile
50p
Idea to Fixed Line
75p
SMS
Local
Rs. 0.5
STD
Rs. 0.5
ISD
Rs. 5.0
Roaming (on idea network)
Incoming
Rs. 0.75
Local Outgoing
Re.1
STD Outgoing
1.50
SMS (Local/ STD/ ISD)
Local - 1/STD - 1.5/ISD - 5

3G_Combo_NBS_299
Plan Name
Monthly Rental (Rs.)
Activation
charges/fees
(Rs.)
Refundable
security
Deposit (Rs.)
Free AirTime(FAT)
Other Discounts
SMS
Data

3G_Combo_NBS_299
299
99
300
450 Local Mobile Mins

300 Local SMS

300 MB 3G Data with NBS Limit Rs. 1000
(Overage 4p/10kb)
Voice Call tariffs (Rs. Per Min)
Local
Idea to Idea
50p
Idea to Other Mobile
50p
Idea to Fixed Line
75p
STD
Idea to Idea
50p
Idea to Other Mobile
50p
Idea to Fixed Line
75p
SMS
Local
Rs. 0.5
STD
Rs. 0.5
ISD
Rs. 5.0
Roaming (on idea network)
Incoming
Rs. 0.75
Local Outgoing
Re.1
STD Outgoing
Rs.1.50
SMS (Local/ STD/ ISD)
Local - 1/STD - 1.5/ISD - 5
Data
Data rates post free
entitlement
NBS Limit

Prepaid
A range of prepaid plans to suit your needs. Discover prepaid options to control
your spends. Choose from Extra talk time offers, Full Talktime Vouchers, Top-up
Vouchers, Special Tariff Vouchers, Combo Vouchers and Plan Vouchers. Roaming
options, mobile internet offerings that always keep you connected and the kind of
network coverage that you can count upon anywhere.
Startup Kit

Get a head start! The perfect Startup kit for your Idea
SUK 15
SUK
MRP (Rs.)
Talktime (Rs.)
Service Tax (Rs.)
Validity
Tariff Plans
Call Type
Voice

Video

Start-up Kit
15.00
0.00
1.65
180 days ^
Destination
Local Onnet
Local Offnet Mobile
Local Fixed
STD Onnet
STD Offnet Mobile
STD Fixed
Local Onnet
Local Offnet Mobile
Local Fixed
STD Onnet
STD Offnet Mobile
STD Fixed

Tariff under Home Circle

2 p/ sec
2 p/ sec
2 p/ sec
2.5 p/ sec
2.5 p/ sec
2.5 p/ sec
2p/sec
2p/sec
NA
2p/sec
2p/sec
NA

SMS
Data
Incoming

Local
National
International
2G
3G
Voice
Video
SMS

Re 1.00
Rs 1.50
Rs 5.00
2p/kb
4p/10kb
Free
NA
Free

Extra Talktime Offers

MRP (Rs)
300
500
1000

Talktime (Rs)
310.00
525.00
1100

Talktime Validity (Days)

NA
NA
NA

Full Talktime Vouchers

MRP (Rs)
150
200
250
330
350
380
400
1500

Talktime (Rs)
150.00
200.00
250.00
330.00
350.00
380.00
400.00
1500.00

Talktime Validity (Days)

NA
NA
NA
NA
NA
NA
NA
NA

2000
2500

2000.00
2500.00

NA
NA

Plan Vouchers

Our latest range of Plan Vouchers.

PV 231
PV
MRP (Rs.)
Service Tax (Rs.)
Processing Fee (Rs.)
Validity
Tariff Plans
Call
Destination
Type
Voice
Local Onnet
Local Offnet
Mobile
Local Fixed
STD Onnet
STD Offnet Mobile
STD Fixed
Video
Local Onnet
Local Offnet
Mobile
Local Fixed
STD Onnet
STD Offnet Mobile
STD Fixed
SMS
Local
National
International

Plan Vouchers
231.00
25.41
205.59
180 days
Tariff under Home
Circle
Re.1/min
Re.1/min

Tariff under
Roaming
Re.1/min
Re.1/min

Re.1/min
Rs. 1.50/min
Rs. 1.50/min
Rs. 1.50/min
2p/sec
2p/sec

Re.1/min
Rs. 1.50/min
Rs. 1.50/min
Rs. 1.50/min
2p/sec
2p/sec

NA
2p/sec
2p/sec
NA
Re 1.00
Rs 1.50
Rs 5.00

NA
2p/sec
2p/sec
NA
Re.1
Rs.1.50
Rs.5

Data

2G
3G
Incoming Voice
Video
SMS

2p/ kb
NA
Free
Free
Free

10p/10kb
NA
Free
2p/sec
Free

Business Enterprise Solutions

Introducing Ideas that transform your business. Explore our comprehensive range
of business enterprise solutions. Choose from our Voice, Connectivity and
Location based services.
Idea Conferencing Solution
Idea ConCall is a simple, convenient & cost-effective audio conferencing service.
This service allows multiple people at different geographical locations to enagage
in a conference call in their own virtual meeting room.
Key Features
Idea offers following business features which are beneficial to Enterprises
Solution offered on cloud based architecture, thereby reducing any CAPEX
investments
Comprehensive Online Administrator Dashboard for real-time, enterprisewide conference visibility
Comprehensive Online Web-controls for Conference Host
Customised greeting message to guest during login
Free Recording Feature
Web based reporting module
24x7 after sales support
Listen only feature for press/Investor conferences
Typical Use Cases
Client meeting
Sales and marketing call
Project management calls
Contract negotiations
Investor conference

Field Force Automation Solution

Idea Field Automation (FFA) is a mobile CRM Tool that helps to speed up and
streamline all phases of business from prospecting, lead management, sales
tracking, stock, services and order management.
Key Advantages to Enteprises
Pay as use model
Work while on the move
Field staff empowement
Incresed efficiency & productivity
Faster customer Response
Improved decision making
Key Features
Idea offers following business feature which are beneficial to Enterprises
Solution offered on cloud based architecture, thereby reducing any CAPEX
investments.
Solution Available on both GPRS and USSD channels.
SMS and email alert management module
Integration with Enterprise CRM/ERP through API's.
Web based reporting module.
Typical Use Cases
Sales order management
Collection agencies
Customer servicing
Senior management , CXO etc

Work Force Tracking Solutions

Idea Work Force Tracking solution is location based service which helps
Enterprises with large remote workers to optimally manage their work force for
better productivity and performance.
Solution is based on advance Cell ID technology and service is compatible with all
makes of GSM handsets from basic GSM phone to smart phone fitted with Idea
SIM.
Key Advantages to Enterprises
NO Capex investment on handsets/devices
Reduced travel expenses
Low employee turnover
Faster customer response
Increased efficiency & productivity
Key Features
Idea offers following business features which are beneficial to Enterprises
Handset agnostics and works on all types of handsets.
Completely web based and no plug in/application to be downloaded onto PC
and works with various WINDOWS OS
SMS and email alert management module
Web based reporting module
Solution works on advanced Cell ID technology and doesnt consume
GPRS/SMS channel which results in higher battery life.
Typical Use Cases
Collection agencies
Courier agencies for collection/delivery
Private Security agencies
White goods Servicing companies
Inter Street Fleet tracking companies