Outline Event Plan

Tasks - The event proposal should include:

Prepare a plan for a business event

Arrange and organize a venue for a business event, ensuring health and
safety requirements are met
Provide support for the running of an event
Produce guidelines for dealing with problems
Carry out follow up activities after a business event
Review the success of the business event.
Task 1 Planning the event
(Jean )

As a member of the event committee you need to provide evidence of:

The booking of a venue,

Identifying resources
Arranging travel or transportation
Organizing materials
Health, safety and security of the venue and equipment.
Planning schedule for an event (This should identify estimated time scales and
budget allocations.)

4. Market analysis summary

1.1. Market segmentation Table

Market analysis
Following Market Research, Almost our customers are students from 18 25 ages. This
is the most appropriately with our Event. Because, This age will need to show all their
abilities with a lot of their satisfying mental.
Pie chart Market segmentation
1.2. Target market segment strategy
ideas for your event referring to your target group
(4Ps). I will analyze students market as our target market:
Introduction of a product idea: aim to relieve stress for students and we create this Run
and Fun Event to improve team building skills on our Games
Product: Games
Place: NIIE
Price: appropriate, Entrance ticket fees: about 10,000 with investigations on Market
Research
Promotion: play Games to Discover our challenges, enjoy with Music and F&B is good
1.3. Competitor analysis Direct competitor: other events happening on the day of your
event

Indirect competitor: other groups

May attract other students from other University with our Team Building Event.

6. Financial plan summary we expect to have the following cost, make the following profit,
make key number assumptions
1.4. Profit + loss plan
1.5. Break even chart

Summary of profit and loss

Estimated
Total income
Total expenses

Actual

Total profit or loss

(Event budget excel template on class email)

Summary of Profit/Loss
Total Income
Total Expenses
Total Profit or
Loss

Estimated
(VN'000)
VND 0.00
VND 1,068.80
(VND 1,068.80)

Actual
(VN'000)
VND 0.00
VND 0.00
VND 0.00