AUDIENCE PROFILE

The UKFC conducted research showing that a typica l

horror viewer is male, aged 15-24. this ca n be expla ined,
as males usually enjoy thrill from a ction fi lm s. Whereas
females prefer lighter form s of enterta inment, such a s
comedy or romance.
However this extra ct from the UKFC website suggests tha t
this has changed, since fi gures show that there is a n
increase in female viewers of horrors, a nd they have now
exceeded the attendance fi gures of men.

Horror film sales

male
female

AUDIENCE PROFILE
Are you male or
female?
54% male 46%
female
Where do you
reside?
London: 79%
Greater London: 21%
What days do you most
frequently attend the
cinema?
Monday: 5%
Friday: 20.7%
Tuesday:
Saturday:
3.3%
35%
Wednesday:
Sunday: 25%
6%
Thursday: 5%

Are you currently

employed?:
Employed-25%
Student-75%
How often to you attend the
cinema?
Once a week: 14%
Once a month: 36%
Everyday: 15%
One every few months:30%
Other: 5%

AUDIENCE PROFILE
Audience %
60
40
20
0

Audience %

We asked horror film

audience goers and
calculated how the
average age.

The bar graph displays figures from the UKFC, that shows the
percentage of each audience grouped into age groups. The 18-24
had the highest volume of audience viewership although we
cannot discount the large proportion of people at 14-17 so we
expand our target audience to 15-24 as to get the biggest
segment of the population.

AUDIENCE PROFILE

Name: Michael Richardson

Age: 19
Date of birth: 10th of April 1995
Location: London
Interests and hobbies: football, rugby ,
art and film aficionado.
occupation: student, part time
employment at Topshop

AUDIENCE PROFILE

Name: Natalia Brown

Age:18
Date of birth : 1996 30th of October
Location: Newcastle
Interests/hobbies: film buff, long
walks, jogging and watching TV.
Occupation: student