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Project Report ON " Role of HR Planning in Retention of Employees"
Project Report ON " Role of HR Planning in Retention of Employees"
ON
ROLE OF HR PLANNING IN RETENTION OF
EMPLOYEES
AT
INDIA YAMAHA MOTOR PVT. LTD. [IYM]
BY
JYOTI HOODA
Under guidance of
Mr. Vijay Khanna
1
ACKNOWLEDGEMENT
Completing a task is never one mans effort. It is often the result of invaluable
contribution of number of individuals in direct or indirect way in shaping success and
achieving it.
knowledge inputs and guidance all through the project incubation period.
I also extend my sincere thanks to all the managers and officers, who spared their
valuable time and helping me out with this project.
I would like to thank all my teachers at AIMS and especially my mentor Mrs. Jaideep
Kaur without whose support this summer training would not have been possible.
Lastly, I would like to express my heartfelt appreciation to all those people who have
in their own way contributed towards the compilation of this report with their
suggestions, criticisms and advice.
JYOTI HOODA
DECLARATION
I also declare that this project is a result of my effort and no part of this project has been
published earlier or been submitted as a project by me for any degree or diploma for any
institute or university.
JYOTI HOODA
JYOTI HOODA
AIMS
New Delhi
TABLE OF CONTENTS
Chapter No.
Description
Page No.
Executive summary
Introduction
YMC Products
13
Background
15
4.1
Milestones Of Yamaha
16
4.2
Foundation Of Yamaha
19
4.3
20
4.4
About
22
4.5
Corporate Philosophy
25
4.6
IYM
28
4.7
Yamaha Mission
30
4.8
Yamaha Vision
31
Project of Title
32
Rationale of study
43
44
Logomark
Research Methodology
45
46
10
Suggestions
55
11
Conclusions
56
12
Annexure
57
13
Bibliography
60
EXECUTIVE SUMMARY
6
In todays scenario, Human capital is acknowledged as one of the most potent sources in
contributing directly and significantly in the growth of any organization.
This project report present the study of HR Planning in IYM and how it is helpful in
retaining the employees in the organization.
It was a research conducted to get the feed back of the employees from different departments
that whether they are satisfied with the policies and practices of the organization or not.
After employees have been hired, trained and remunerated, they need to be retained and
maintained to serve the organization better. Any organization whether it is governmental,
non-governmental, trade unions, or employees association etc. have to maintain good
employee relation for better work place.
In todays competitive world every organization is geared towards maximum return with
minimum investment. Human Resource Management plays a vital role towards planning &
controlling cost effective manpower support.
INTRODUCTION
Yamaha Motor was founded on 1 July, 1955. Having started as a motorcycle manufacturer,
YMC has successfully diversified into several utility and leisure product lines. The arrays of
Yamaha products are Motorcycles, Scooters, all terrain vehicles, Golf cars, Outboard
motors, personal watercrafts, powerboats, Unmanned Helicopters, Industrial Engines, etc.
YMC, Japan is today a multinational Company creating high Quality products in 60 factories
across45countries.
India Yamaha Motor subsidiary of YMC Japan and was founded on 1st August 2001. At IYM,
there are two state of the art manufacturing plants in India i.e. Faridabad & Surajpur, where
a wide range of Motorcycles that meet international technology standards are manufactured.
These cater to domestic as well as international markets. The manufacturing unit follows
TPM, 5-S,and have in house machining,welding,electroplating and painting facilities.
In Yamaha Motor's story, you will recognize the spirit of challenge in these early
years that forged the company into the global corporate group it is today, in pursuit
of the perpetual goal of being best in the world market.
KANDO is Japanese word for expressing feelings of excitement and deep satisfaction.
Technological Innovation
At the heart of the efforts of environmental preservation are the environmental management
systems designed and implemented under the ISO 14001 International Standard. Under
the slogan Absolute Quality Control Yamaha was the early adapter of
comprehensive quality control systems and quick to put in place a TPM (Total
Productive Management) program.
10
Welfare Activities
Provision of Loans
11
Loan can be obtained by members for purpose such as marriages, purchase of land,
construction of house, long term medical treatments, natural calamities etc.
Benevolent Fund
For providing financial help as a responsible corporate citizen, Rs. 200,000 are given to the
family of deceased employee.
Service Awards
In appreciation of the long association, the company gives service awards as a mark of
honour to the employees.
Scholarships
Scholarship is offered to the children of all employees.
Training Activities
There are three training centres all over India. The company is concerned with the personnel
growth and development of employees and sponsors them for various training and
development programs.
Transportation
Subsidized transportation is provided for residents of Delhi and Palwal.
12
YMC PRODUCTS
LAND
MARINE
Water pumps
Amusing pools
OES Truss Artificial Reefs
Industrial use unmanned helicopters
13
ATVs
Commercial use generators
Automatic feeders
Surface mounters
Wheel chair mounter
Built-in type water purifiers
OTHERS
BACKGROUND
and even into the skies as our business divisions have grown Motorcycles operations to
include Marine operations, Power Product operations, Automotive operations, Intelligent
Machinery operations, Aeronautic operations and PAS operations.
Milestones Of Yamaha
1960 :
196 :
1
196 :
2
Introduction of Motorcycles with technical collaboration
with M/s CEKOP of Poland.
196 :
4
196 :
5
197 :
0
Introduction of scooters.
197 :
2
197 :
9
198 :
2
198 :
3
198 :
4
198 :
5
198 :
6
198 :
9
199 :
0
199 :
3
199 :
5
199 :
6
199 :
7
199 :
8
17
200 :
0
200 :
1
200
4
Launched Fazer
200
6
Launched Gladiator
Launched R 15 & FZ 16
200
8:
Foundation of YAMAHA
18
It all began when then president of Nippon Gakki, (now Yamaha Corporation,)
Genichi Kawakami, put to use some machining equipment used in the production of
metal airline propellers to develop the first Yamaha motorcycle. It was the YA-1,
nicknamed Aka-tombo which means red dragonfly. With a starting capital of 30
million yen, 274 employees and two single-story wooden factory buildings with a
capacity to turn out 200 motorcycles a month, the fledgling company dared to
confront competition, a will that came to forge the company spirit of challenge.
Yamaha entered the first YA-1 in the Mt. Fuji Ascent Race and won. From there on,
our employees moved with determination from one challenge to the next, working as
a team, sharing victories and setbacks.
YA-11955(1955)
This was Yamahas first motorcycle. At a time when motorcycle design was
dominated by imposing all-black styling, the YA-1 with its simple form and modern
19
chestnut red coloring, quickly became popularly known by the nickname Akatombo (the Red Dragonfly). Whats more, it immediately demonstrated its high
performance by winning the 3rd Mt. Fuji Ascent Race in July of 1955, and then
swept the top places in the ultra-light class of the 1st Asama Highlands Race of the
All Japan Endurance Championships. In an era when the national average starting
salary of a male college graduate was 10,780 yen, this model, priced at 138,000 yen,
was a coveted extravagance beyond the reach of most users.
21
ABOUT LOGOMARK
The YAMAHA brand has its roots in the name of our founder, Torakusu Yamaha.
Familiar with western science and technology from his youth, Yamaha initially found
employment repairing medical equipment. This led to a request to repair a organ, a
project that resulted in the birth of the Yamaha brand. Confident of the potential of
his business, Yamaha struggled against great odds to establish Yamaha Organ
Works. Entrepreneurial spirit, far-sightedness, and determination to overcome
difficulties fueled his passion to succeed. This same spirit formed the foundation of
the Yamaha brand, and is a vital legacy of Yamaha Corporation today.
22
The three tuning forks of the Yamaha logo mark represent the cooperative
relationship that links the three pillars of our business -- technology, production, and
sales. They also evoke the robust vitality that has forged a reputation for sound and
music the world over, a territory indicated by the enclosing circle. The mark also
symbolizes the three essential musical elements: melody, harmony, and rhythm.
23
What is Kando?
Kando is a Japanese word for the simultaneous feeling of deep satisfaction and
intense excitement that people experience when they encounter something of
exceptional value.
At Yamaha MOTOR we believe that Kando can be generalized by the products and
services that surpass customers expectations.
Yet for all the emotional evaluation Kando provides, the feeling can be short lived,
and people may be touched only for a moment. Therefore, our challenge is to make
sure that all our products and services genuinely thrill, impress and touch customers
heart at the first time and every time. We strive to achieve our corporate mission by
adhering to these principles.
We must remain keenly aware of customer evolving needs company provided them
quality products and services of exceptional value that surpass their expectations.
We can as we will earn a fair profits by putting forth a superior efforts to satisfy our
customers.
As a good corporate citizen we act from a world wide perspective and in accordance
with global standards. We will work locally to better the social environment and
think globally in helping and preserve the natural environment.
24
Corporate Philosophy
25
Corporate Philosophy
Creating kando with products and services that exceed your expectations .
Yamaha Motor is a company that has worked ever since its founding to build
products defined by the concepts of high-quality and high-performance and light
weight and compactness as we have continued to develop new technologies in the
areas of small engine technology and FRP processing technology as well as control
and component technologies. It can also be said that our corporate history has
taken a path where people are the fundamental element and our product creation
and other corporate activities have always been aimed at touching peoples hearts.
Our goal has always been to provide products that empower each and every
customer and make their lives more fulfilling by offering greater speed, greater
mobility and greater potential. Said in another way, our aim is to bring people
greater joy, happiness and create Kando* in their lives.
As a company that makes the world its field and offers products for the land, the
water, the snowfields and the sky, Yamaha Motor strives to be a company that offers
26
new excitement and a more fulfilling life for people all over the world and to use
our ingenuity and passion to realize peoples dreams and always be the ones they
look to for the next Kando.
27
Head Office: A-3 Surajpur Industrial Area, Noida-Dadri Road, Surajpur - 201306,
Distt. Gautam Budh Nagar, U.P., India
Foundation: Oct. 17, 2007
Start of operation: April 1, 2008
Headed by: Mr. Tsutomu Mabuchi, Managing Director and Chief Executive Officer
Capital: 1.5 billion rupee (as of Mar. 5, 2008), with plans to eventually increase
capital to 5.6 billion rupee (approx. 16 billion yen)
Capital ratio: 70% by Yamaha Motor Co. Ltd., 30% by Mitsui & Co., Ltd.
Number of employees: 3262 (approx.)
Areas of business: Development, manufacture and sales of motorcycles, spare parts
and accessories. Export of locally assembled motorcycles and parts
28
29
YAMAHAS MISSION
Be the Exclusive & Trusted Brand renowned for marketing and manufacturing of
YAMAHA products, focusing on serving our customer where we can build long term
relationships by raising their lifestyle through performance excellence, proactive
design & innovative technology. Our innovative solutions will always exceed the
changing needs of our customers and provide value added vehicles.
Build the Winning Team with capabilities for success, thriving in a climate for
Action and delivering results. Our employees are the most valuable assets and
we intend to develop them to achieve international level of professionalism with
progressive career development. As a good corporate citizen, we will conduct our
business ethically and socially in a responsible manner with concerns for the
environment
Grow through continuously innovating our business processes for creating the value
and knowledge across our customers thereby earning the loyalty of our partners &
increasing our stakeholder value.
30
YAMAHAS VISION
31
Project Title
TO STUDY THE ROLE OF HR PLANNING IN RETENTION OF
EMPLOYEES IN YAMAHA
Human Resources are the most important assets of an organization. An organization can not
survive if its human resources are not managed well. In todays scenario retention of
employee has become a crucial task for any Organization. Key employee retention is critical
to the long term health and success of an organization. Managers readily agree that retaining
best employees ensures customer satisfaction, product sales, satisfied coworkers and
reporting staff, effective succession planning and deeply imbedded organizational knowledge
and learning so employee retention matters.
Organizational issues such as training time and investment; lost knowledge; mourning,
insecure coworkers and a costly candidate search aside, failing to retain a key employee is
costly. Various estimates suggest that losing a middle manager costs an organization up to
100 percent of his salary. The loss of a senior executive is even more costly.
Employee retention is critically important for a second societal reason, too. Over the next
few years while Baby Boomers (age 40 to 58) retire, the upcoming Generation X population
numbers 44 million people (ages 25-34), compared to 76 million Baby Boomers available for
work. Simply stated: there are a lot fewer people available to work.
ROLE OF HR DIVISION
The major role of HR Division is to make the company profitable and smoothly
operable through induction and retention of Quality Manpower and creating an
environment which will lead to high motivation, high Productivity & positive
attitude.
The main objective of HR is to make Yamaha an excellent company through
transparency, fairness & competitiveness in all aspects of day to day working.
In HR we deal with the all employee related activities:
To Recruit, Train and Develop competent Human Resources on an ongoing basis
for optimum performance.
To build employees into teams to enable them to enjoy a challenging, fruitful and
fulfilling career with Yamaha.
32
HR PRACTICES IN YAMAHA
33
2. Employment
It is another important operative function of the personnel department and carried
out by internal and external sources. The internal sources are within the
organization, where every any vacancy occurs, somebody within the organization is
upgraded, promoted and transferred. The external sources are those who are new
entrants to the labour force or some who are retired and experienced persons such
as for security of unemployed persons. Employment of manpower is carried though a
number of private employment agencies or state agencies. The process of
employment involves three stages viz. recruitments, selection and placement. It is the
determination of the job to which an accepted candidate is to be signed and his
assignment to that job.
5. Personnel Research
This is carried out by the personnel department which conducts study and survey on:
Employment turns over (exit interview)
34
Absenteeism
Wage Survey
6. Personnel Budget
This budget is prepared by the personnel department which takes into account all the
costs, expenses and profit to be generated in the year.
8. Industrial Relations
Industrial relations refer to the dynamic development concept which not only unites
the complex relation between trade unions and management but also refers to the
general web of relationship. It poses one of the most delicate and complex problem
to the modern industrial society. Normally, obtaining between employer and
employee-web much more complex than the labor concept of labor capital
35
conflict. The concept of IR has been extended to denote the relation of state with
employer, worker and their organization. The subject, therefore includes individual
relation and join consultation between employer and worker at their place of work,
collective relation between employer and their organization and trade union, a part
played by state in regulation these relation.
The function of IR is carried out through the following way in IYM.
Labor laws are industrial and statutory registers are maintained according to these
laws.
Liaison with labor department and other civic authorities are maintained so as to
carry out different functions relating to industrial peace.
Submission of returns under various labour laws.
Implementation of standing order and Contract Act.
36
HR PRACTICES IN YAMAHA
BUSINESS
PLAN
HR STRATEGY
Compensation
Benchmark for
competitivenes
sInternal equity
Pay for
Clear guidelines
performance
Recruitment:
Regular
Probationer
Trainee.
Casual .
Contractual
Organization
development
Org .Restructure
Job description
Competency
37
mapping
Training &
Development:
In-house training
External training
On the job
Overseas
training Training
Performance
Mgt. System:
Appraisals
Increments
Promotions
Performance
Rewards
Employee
Relations
Implemen
Best
t Practices
Improve Employee
Employer Relation
Engagement
Programs
Competitiveness!
Competitiveness!
Transparency!
Fairness!
HR VALUES
Yamaha Values all its employees for the contributions they make to the
accomplishment of the organization's mission. It believes that all employees can be
developed & groomed to attain their true potential for which, HR Programs &
Services are formulated and delivered to improve opportunities for them to develop:
Work skill
Commitment
Innovation
Integrity
Respect
Teamwork
Communication
38
H.R. DIVISION
HRM
HRM
EMPLOYEE
RELATION
HRD
INS/BUDGET
H.R.M. FBD
MIS
HRD
39
RECRIUTMENT
RECRIUTMENT
Higher salaries: Pay is the number one area in which employees seek change.
Internal pay equity: employees are concerned particularly with pay compression, the
differential in pay between new and longer term employees.
Benefits programs, particularly health and dental insurance, retirement, and Paid Time
Off / vacation days: Specifically, many employees feel that their health insurance costs too
much, especially prescription drug programs, when employers pass part of their rising costs
to employees.
Pay increase guidelines for merit: Employees believe the compensation system should place
greater emphasis on merit and contribution.
Favoritism: Employees want the perception that each employee is treated equivalently with
other employees. If there are policies, behavioral guidelines, methods for requesting time off,
valued assignments, opportunities for development, frequent communication, and just about
any other work related decisions you can think of, employees want fair treatment.
Workloads are too heavy: Departments are understaffed and employees feel as if their
workloads are too heavy and their time is spread too thinly. It is becoming worse as layoffs.
41
Facility cleanliness: Employees want a clean, organized work environment in which they
have the necessary equipment to perform well.
Talent and skill utilization is another environmental factor for employee retention. A
motivated employee wants to contribute to work areas outside of his specific job description.
Your best employees, those employees you want to retain, seek frequent opportunities to
learn and grow in their careers, knowledge and skill. Without the opportunity to try new
opportunities, sit on challenging committees, attend seminars and read and discuss books,
they feel they will stagnate. A career-oriented, valued employee must experience growth
opportunities within your organization.
Always consider the skill and abilities of employees. The president of a small company or a
department or division head in a larger compan. take time to meet with new employees to
learn about their talents, abilities and skills.It should have to be done.
No matter the circumstances, never, never, ever threaten an employee's job or income.
Even if you know layoffs loom if you fail to meet production or sales goals, it is a mistake to
foreshadow this information with employees. It makes them nervous,it should be avoided.
42
Employee satisfaction is a measure of how happy workers are with their job and working
environment. Keeping morale high among workers can be of tremendous benefit to any
company, as happy workers will be more likely to produce more, take fewer days off, and stay
loyal to the company. There are many factors in improving or maintaining high employee
satisfaction, which wise employers would do well to implement.
To measure employee satisfaction, many companies will have mandatory surveys or face-toface meetings with employees to gain information. Both of these tactics have pros and cons,
and should be chosen carefully. Surveys are often anonymous, allowing workers more
freedom to be honest without fear of repercussion. Interviews with company management can
feel intimidating, but if done correctly can let the worker know that their voice has been
heard and their concerns addressed by those in charge. Surveys and meetings can truly get to
the center of the data surrounding employee satisfaction, and can be great tools to identify
specific problems leading to lowered morale.
43
To identify variables which have a significant impact on the retention of employees:Identify prominent areas of attribution among the employees.
Assessing and improving employee satisfaction
Judge the level of workforce engagement
Gauge and reinforce the organizational culture and climate
Improve the retention levels in the organization
Provide insight and reinforce the organizational values and ethos
Assisting in the optimal utilization of resources
Assisting in managing and incorporating change in the organization
Examine the past objectives and help in setting the same for the future
Improve communication and understanding of employee's issues & expectations
44
RESEARCH METHODOLOGY
Research is an organized inquiry designed and carried out to provide information to solve
the problem. The fact, search is an art of scientific investigation of a certain problem.
Research is the process of systematically obtaining accurate answers to significant and
pertinent questions by the use of the scientific methods gathering and interpreting
information.
a.
Sample size:
Sample size is 50. Data was analyzed by surveying employees from different
departments.
b.
Sample design:
This part is done through discussing and analyzing with my project guide and
referring to the subject regarding this topic. It was a random sampling.
c.
Mode of analysis:
45
d.
e.
1)
2)
Q1:
Partially aware
c)
Not aware
46
Awareness of HR policies
30%
30%
fully aware
partiaextent
not aware
and
8lyee
that upction.
40%
222222222222
222222222222
222222222222
222222222222
222222222222
222222222222
222222222222
222222222lly
aware
Q2:
Partially
c)
Not at all
47
48
Q-4: Does your supervisor give you effective feedback on a regular basis?
a)
Yes
b)
c)
Not at all
49
Yes
Depends on the
employees
Not at all
Yes
Depends on the
employees
Not at all
Do you think that performance appraisal is the tool that improves employees
performance level?
a)
To a great extent
b)
To some extent
c)
Not at all
50
Occasionally
c)
Never
Graph6: Capability of attaining the set goals
100%
90%
80%
70%
60%
50%
40%
Consistently
30%
Occassionally
Never
20%
10%
0%
Consistently
Occassionally
Never
Opinion of employees
Q7:
b)
To some extent
c)
Not provided
Q8:
No
52
Q9:
Does your co-workers and superiors help you to cope up with your poor
performance?
a)
To a great extent
b)
To some extent
c)
Not at all
53
Not at all
0%
To some extent
47%
To some extent
To a great extent
To a great extent
53%
Not at all
Regularly
c)
Not at all
54
55
SUGGESTIONS
56
CONCLUSION
The company follows good HR policies with no personal bias and it results in individual`s
best contribution towards the organization. But there are some loopholes in the system that
should be analyzed and corrective measures should be taken.
57
ANNEXURES:
Questionnaire used for data collection
Name:
Age:
Gender:
Qualification:
Experience:
Department:
Q1:
Q2:
Reasonably cooperative
c)
Non cooperative
Q4: Does your supervisor give you effective feedback on a regular basis?
a) Yes
b) Depend on the employees
c) Not at all
Q5:
Do you think that performance appraisal is the tool that improves employees
performance level?
a)
To a great extent
58
b)
To some extent
c)
Not at all
Q6: Are you capable of achieving the goals set for you?
a)
Consistently
Q7:
Q8:
b)
Occasionally
c)
Never
To a great extent
b)
To some extent
c)
Not provided
Q9:
No
Does your co-workers and superiors help you to cope up from your poor
performance?
a) To a great extent
b) To some extent
c) Not at all
Q10: Does your superiors invite you for discussion about the conflicts and problem?
a)
Occasionally
59
b)
Regularly
c)
Not at all
60
BIBLIOGRAPHY:
For the purpose of this study, some broad sources of literature were referred to:
Textbooks
i)
ii)
iii)
iv)
Internet Portals
www.yamaha-motor-india.com
www.google.com
www.humanresourcesmagazine.com.au
Intranet of Yamaha
61