Foodilicious

Group#5
Qurat ul Ain
Farrukh Imran
Umer Shahzad
Ovais Ali
Mehwish Fatima
Mohsin Javed
Raheel Ahmed

 Qurat ul Ain

Description of Business

Foodilicous is a catering service, serving local, cultural and traditional

food. The motive behind establishing this is to promote the traditional
foods of local casts and communities in Pakistan. We are trying to
revive our ancestors cuisine in this era of fast food with a new and
modern touch that will be unique yet traditional and tasty in its own
way.

Company Description

Mission Statement

Foodilicious mission is to provide the highest quality of food, reliability and

effectiveness in catering services, and to create elegant, memorable experience.

Cont
Products

We are offering traditional food for every event, as a catering company its our
responsibility to make our customers memorable events full of healthy taste.

Menu we are offering include traditional food consist of following items:Pulses, rice, meat, Veges, cold and hot beverages.
These are fully described in our menu card

Meat
Mutton/Beef/Chicken
Mutton/Beef/Chicken
Mutton/Beef/Chicken
Mughlai Karahi
Mutton/Beef/Chicken
Mutton/Beef/Chicken
Sajji
Kunna
Pasandy
Roghan Josh
Chicken Tandoori
Chargha
Kofty
Dam Pukht

Vegetables
Qorma
Karahi
Nehari

Mutton/Beef/Chicken Palak
Palak Paneer
Mix Veges
Saag

Achari
Makhni

Rice
Mutton/Beef/Chicken/Vegetable Briyani
Mutton/Beef/Chicken/Vegetable Pulao
Kabuli pulao
Afghani pulao

Pulses
Dal Makhni

Others
Haleem
Kari Pakory

Kabab

Desserts

Shaami kabab
Chapli Kabab
Dam Kabab
Gola Kabab

Gajar ka halwa
Kheer
Sheer khorma
Daal ka halwa
Sooji ka halwa
Badam ka halwa
Ras malai
Firni
Kulf
Falooda
Gulab Jaman
Barf
Sohan Halwa
Kalakand
Jalebi
Mutanjan
Zarda

Sea Food
Fried Fish
Fish Briyani
Fish kabab
Fish karahi

Roti
Chapati
Kulcha
Makai ki roti
Mana
Poori
Roghni Naan
Qatlamma
Khameri Roti
Parathay ( Aloo, chicken, anda, daal )

Additional

Hot Bevarages

Gol Gappy
Pakory
Samosy
Dahi Bhallay
Chana chaat
Fruit chaat

Yakhni
Simple chai
Masala chai
Kehva
Kashmiri chai

Available with every dish

Lassi
Fresh fruit juices
Limopani
Doodh soda
Gannay ka juice

Salad
Podina chatni
Tomato chatni
Anardana chatni
Aloo Bukhara chatni

Cold Beverages

 Farrukh Imran

Services
Foodilious offers quality service. Fast delivery, smart order placement,

quick response is basic strength

For customer convenience we are offering
Toll free #.. 333-777-214
Free order delivery

Current Status

Food industry

Ownership Status

This is our partnership business so all members are equally investing and have
equal shares for profits and loses

Key to success

Key to success is to meet and exceed our customers expectations in

term of quality, cost, excellence of service and hygienic conditions.

 Umer shahzad

Equipment
For office & kitchen we will be in need of following

mentioned equipment:
Dishwasher
Sets of cookware
Sets of dishwasher
One van with rolling racks built in (a rolling rack is a
wheeled rolling cart system that is insulated for both
hot and cold food).

Cont
Assorted serving trays and utensils,

knives and cutting boards.

Desk and chairs
Commercial stove with ovens
Computer with printer, CD-RW,
Microsoft office, and QuickBooks Pro.
Copier and fax machine.

 Ovais Ali

Industry Analysis
Economy
Our economy is a developing economy, having large unemployment rate
and low disposable income. Thats why we are having average prices,
which are affordable by upper , middle & lower class customers.
Culture
We have a big advantage to run our business successful as we are
focusing on local cultural cuisines, Pakistan is a country having
different local cultures

Cont

Technology
Our business depends mainly on manual work more and less

technological work. Other than that we have computerized data base

system, kitchen, appliances, electronic items and necessity technology
for cooling.

Competitor Analysis
There is no one in market focusing on catering of traditional food but

different catering organizations are our competitors.

Competitive Advantage
Our unique taste & efficiency
The quality of food we are providing
An extraordinary contemporary catering design
Traditional menu representing local culture
Offering a wide variety of food items
Hygienic and fascinating environment

 Mehwish Fatima

Market Analysis
Segmentation & Target Market
Geographic : Population living in multan
Psychographic:
Social class : From upper to lower middle class

Location

We are establishing our office and kitchen in Business City Plaza,

Bosan road Multan that is center of mux so it would be easy for us to

deliver all orders within multan.

Buyer Behavior
Foodilicious catering will serve unique and some popular dishes. This

is offered for two reasons.

Uniqueness for those customers who like to taste something new and
different.
Popular dishes for customers, which have developed kind of taste and
who avoid taking something different in food

Foodilicious logo & Design

Catering with passion

Serving with heart

Market Segmentation
We have divided market on the base of income to grasp
maximum market

Upper class

Middle class

Lower middle class

 Mohsin Javed

4 Ps of Marketing

Cont
Product Strategies:

Our product would be different in term of their names, origin and their
recipes.

Pricing Strategies:

As mentioned earlier our target audience are people from lower middle
class, upper middle class and upper class of social segment in Pakistan
thus we would keep our prices relatively reasonable.

Cont
Promotion Strategies:

Newspaper Advertising ( Using dawn, Times and those newspapers

which are frequently read by our target market);

Online advertisement (on Facebook, Twitter, LinkedIn etc.)
Website development;
Other small scale promotional campaigns.

Placing Strategy:

We have selected bosan road for placement which is almost in center

of Multan as it will help us to deliver orders timely.

Cont..
STRENGTHS:

Variation
Uniqueness
Exclusive taste

Growing demand of variety in taste

Rapid process development
Able to capture large market share

Hygienic environment

Weaknesses:

Opportunities:

Immature management
Less experience

Threats

Expected competition

 Raheel Ahmed

Hierarchy

Finances
Money is
honey

All of us seven members will invest PRs.100000 / Student loan of PRs.200000/- would be loaned from bank

Assessment of Risk

We do not have a restaurant but have a catering business in which we

prepare food according to the demand of the customers. Now the main
risk is that people might not be aware of our local variety and its taste.
It will take time for us to make our place in the market.

 In case of failure we will move towards event planning with different

themes as per desire of the customer.

 Thankyouuuuu!

 Questions????