Campaign Proposal

Product
St. Roccos Charity

Target Audience
Adults aged 40-50 because they are not going to want to buy high quality
clothes.
They will look charity shops to find good clothes for a cheap price.
They may not have much money left to spend due to bills and spending
money on their kids.

Campaign Message
The campaign message is that people can look great even though they
dont have the money to pay for high quality clothes.
Its also showing that you can live your live perfectly without expensive
clothes.

Launch Date
1st March. It is the first day of spring and people would like to buy spring
clothes.

Schedule of Advertisements
Advert 1 will appear on the 1st of March
Advert 2 will appear on the 10th March
Advert 3 which is landscape will appear on 15th March.
Advert 4 will appear on the 25th March

Location of advertisements
Advert 1 will be in popular magazines like:
Take a Break, New!, Closer, Glamour, HEAT, OK!, Vogue, Look
Advert 2 will be placed in popular newspapers like:
The Daily Telegraph, The times, The Sun, The Guardian,
Advert 3 will be placed on billboards in major towns and cities. Centres
where lots of shops to show the stylish clothes which are being sold.

Advert 4 will be placed on billboards next to supermarkets on main roads

in centre of town

Legal Issues
Copyright
Copyright is a legal right made by law of the country that gives creator an
original exclusive right to the work. Usually for a limited time which gives
the author compensation for their intellectual effort. Copyright is a form of
intellectual property, trademarks and trade secrets.
I will need to make sure that all the work I do is mine and make sure I do not
copy from anyone else.

Discrimination
Discrimination is action that denies social participation or human rights to
categories of people based on prejudice, "in a way that is worse than the way
people are usually treated. Being generally mean to individual or to group of
people who are different than you and you are treating them worse than you.
This appeals to my print advert and I will need to make sure that there isnt any
discrimination in my advert.

Obscenity Law
An Act to amend the law relating to the publication of obscene matter; to
provide for the protection of literature; and to raise the law concerning
pornography.
I will need to make sure there isnt any adult content not suitable for
younger audience.
Defermation
is the communication of a false statement that harms the reputation of an
individual, business, product, group, government, religion, or nation. Which
basically means you are saying something which could hurt someone reputation
and if its false they can try to sue you over false information.
In my advert I need to make sure that I do not libel any people and make up false
information about them.

Intellectual Property
Someone who has property over an idea/invention he created and no one can
steal or copy the person ideas because he can send you to court over intellectual
property. Also the creators of the idea have some exclusive right over the idea .

I will need to make sure that I will have property over my ideas/invention
and get the exclusive right as a creator.

Ethical Issues
I will make sure I do moral things which do not make people feel
uncomfortable or in any way scared. For example I wouldnt try to convert
people what they believe in and try to sell something which can affect
people mentally.

Code of Practice
03 Misleading advertising:
A key and extensive section of the Code, containing rules such as
substantiation (evidence to prove claims); pricing; the use of the word
free; availability of products, comparisons, testimonials and more.
In my advert I will need to make sure that I do not mislead any people and
make sure that its 100% true.

04 Harm and offence:

Rules to ensure that ads do not cause harm or serious or widespread
offence. Includes rules relating to shock tactics, unsafe practices and
photosensitive epilepsy.
In my advert I will need to make sure there isnt any offence in it and it
wont influence people in a bad way.

06 Privacy:
Rules about depicting members of the public; referring to people with a
public profile; implying endorsement and the Royal Family.
In my advert I will need to make sure that in my print advert I do not give
away any secrets which can betray the government.

Representation
My representation are going to be that old people can prove that they can
look great in cheap clothes.
I will need to represent people in a correct way, I will need to make the
male model represent for male and for 40 year old adults and not
discriminate or make up false information about people using stereotypes
and ethical issues.