Kaitlyn Kirwin

kirwinks@dukes.jmu.edu 3713 Raftersridge Drive, Midlothian, VA 23113 804-517-3200

Education
James Madison University

Harrisonburg, VA
Graduating: May 2016

Bachelor of Science, Communication Studies Public Relations

Minor: Human Resource Development

Career-related Experience
Director of Public Relations & Advertising

Harrisonburg, VA
Nov. 2014 - Present

Alpha Phi Fraternity

Coordinates with VP of Marketing to ensure marketing plans are reflective of the organization and will deliver results
Solidifies the Alpha Phi brand through extensive social media promotion and on-brand merchandise
Develops and maintains positive relationships with organizations on campus via social media and philanthropic events

Skimmbassador - Brand Representative

TheSkimm

Harrisonburg, VA
July 2014 Present

Promotes TheSkimm through various social media outlets, like Facebook and Twitter
Earns highly engaged, Millennial subscribers for TheSkimm by networking
Promotes grassroots marketing feedback and support

Camp Counselor
ACAC

Midlothian, VA
May 2013 Aug. 2014

Effectively mediated conflicts between young campers

Facilitated meaningful relationships between co-counselors and campers
Enforced camp rules to ensure safety and to avoid conflicts
Served as a communications liaison between the camp and parents regarding campers issues

Organizations
PRSSA James Madison University Chapter
member

Alpha Phi Foundation Philanthropic

member

Skills
Knowledgeable in best practices of public relations,
including written and visual techniques.

Experienced in effective social media management

for Facebook, Twitter and Instagram.