ALEXIS LAURIA

2221 Burning Tree Dr. SE • Grand Rapids, MI 49546

alauria@umich.edu • 616.460.5556

EDUCATION UNIVERSITY OF MICHIGAN Ann Arbor, MI

College of Literature, Science and Arts
B.A. Communication and Media, B.A. Psychology, May 2022
• GPA 3.543 / 4.000, Major GPA 3.813 / 4.000
• Grand Rapids Catholic Central High School Summa Cum Laude, May 2018
Stephen M. Ross School of Business
Cappo Sales Track, May 2022
• Member, Michigan Sales Club

EXPERIENCE PRōZE Phoenix, AZ

Summer 2020 Business Development Intern
• Successfully created and recruited 30+ students across the country to a social media brand advocate
program
• Conducted and collected market research via social media and analyzed current trends
• Generated new customers through managing advocate’s weekly marketing posts on social media
platforms in order to increase brand awareness and sales

2020 - Present MICHIGAN INNOVATIVE MARKETING Ann Arbor, MI

Club Member
• Acquiring marketing knowledge and skills while creating a community where all club members can explore
and execute their own ideas
• Work as consultants for other clubs on campus, hear from top marketing speakers, and engage in
workshops to further understand the different aspects of the marketing industry
• Participate in networking events and acquire marketing skills through project development in teams

2016 - 2020 RIDGEMOOR SWIM CLUB Grand Rapids, MI

Head Lifeguard and Swim Team Coach
• Ensured complete safety and security of 150+ members by optimizing experience in management, first aid,
rule enforcement, physical fitness, and ability to make quick life-saving decisions
• Taught children ranging in age from 3-14 how to swim and all forms of swimming disciplines as well as
prepared and coached a team for local and regional swim meets
• Coordinated and executed events and fundraisers taking place at the facility utilizing organizational skills and
managing the needs of the members

Summer 2021 CRONIN Glastonbury, CT

Business Development Intern
• Pro-actively participated in weekly team meetings with the business development team and
contributed to brainstorming and new client generation
• Successfully completed 20+ hours of HubSpot Academy courses in the fields of marketing, sales, and strategy

• Assembled protective face shields and goggles at a HexArmor factory during the COVID-19 pandemic
ADDITIONAL • Red Cross Blood Drives United club volunteer and donator
• Understanding of basic conversational and written Spanish
• Alpha Chi Omega Fraternity member and social chair, organized a social team and coordinated events that
had a maximum average of 200+ people
• Six-year Kids Food Basket volunteer and student-run executive board member, creating programs and
preparing student lunches in the greater Grand Rapids area