Lesson Plan: Tuesday

Topic:
Promotion

Grade Level:
10-12

Length of class:
47 min

LEARNING GOAL/PURPOSE:
Students will understand marketing communications and advertising.
LEARNING OBJECTIVES:
Students will be able to explain what ways to use different types of advertising.
STANDARDS:
Ankeny Power Standards:
Apply basic marketing concepts
Determine and segment target markets
Examine buyer motivation theories
LESSON SEQUENCE & PACING
1. Activity (10 min)
http://www.greatideasforteachingmarketing.com/impact-on-positioning/
2. Objectives of advertising (15-20 min)
Students look at definitions, copy down in notes. p. 381
Product
Institutional
Pioneering
Competitive
Reminder
T-P-S 3 examples of each
Exhibit from book: 15-5 (p383)
3. Publicity: 15-7 [p393] (15 min)
Brainstorm as a class, examples of good & bad real life examples of
publicity