WHAT HAVE YOU LEARNT

FROM YOUR AUDIENCE

FEEDBACK?
Group Evaluation by Joe. Clark, Joe. Chung,
Samuel. Lewis and Michael. Bray

We began our research into our chosen demographic with a

focus group. Which allowed us to have an insight into what our
audience found intriguing and enticed them, and what they
found to be dull and unattractive. Which in full, allowed us to
have a full insight into our audiences response to our the
narrative and performance aspects of our piece.

FOCUS GROUP

We asked our focus group What was your favourite part of the
video?
Findings:
Constant transition between the performance and the
narrative
The portrayal of relationship change i.e. mirror shot
Again, how portrayal of the past is shown, where the
protagonist is portrayed reminiscing the past throughout.

QUESTION 1

We asked our focus group In what ways do you feel that our
video could have been improved?
Findings:
The way in which the bench shot didnt look professional in
that not enough people were shown walking past the
protagonist
The lighting in some of the shots was dark and not bright
enough i.e. bus stop shot
The length of some of the shots could have been shortened,
due to some shots making it seem too long and repetitive.

QUESTION 2

We asked our focus group In what ways did the video appeal
to you i.e. target audience?
Findings:
The videos choice of having characters of our age group really
appealed to me
The setting is somewhere that I know, and it appealed to me
due to this factor

QUESTION 3

We asked our focus group What certain edits did you find interesting,
and did you find them effective?

Findings:

The shot shown at the very end of the photo falling, the blurry
background made the ending very effective

I enjoyed the bench shot, because it emphasised how long he was

sat there for and also portrayed his sadness.

They enjoyed the shot at the coffee shop, because it easily portrayed
the protagonists state of mind i.e. reminiscing about their past love

They also found the editing effect of the fade to white between our
sequence of photos, thus portraying a photo booth.

QUESTION 4

We asked our focus group Does our video fit in the

conventions of our chosen genre?

Findings:

The way in which the videos tempo was slow and the mood
was calm due to the dull colours used throughout, and these
factors helped to reflect the genre well.

The dark colours used portray the chosen genre, and also
portray how emotion the video and song is.

It is in a middle class mis-en-scene, so can relate to a lot of

people.

QUESTION 5

We asked our focus group to rate our production out of ten, in

order to gain a simple but worthy data collection.
Findings:

- We received 9 out of 10, 9 out of 10, 9 out of 10, and a 10 out

of 10. Reasons for the decisions are below.
- The video didnt have many mistakes and the editing was on
point i.e. of a high standard.
- I really enjoyed the video due to how well made it is

QUESTION 6

Our Chosen demographics' age range would be 11-17, so in

order to collect the most reliable and accurate data, I decided
to use social media as the pinnacle institution for my data.
Reasons for this choice is as follows:

RESEARCH INTO OUR TARGET

AUDIENCE

SOCIAL MEDIA

Due to researching into social medias

demographic age ranges. I found that
throughout the social media
institutions, the youngest age range
was the predominant group. Even
though within my second findings i.e.
piece b, the youngest age group was
minimal in growth, the social media
site Facebook was the most frequently
used institution by their demographic,
and due to this, I decided to research
my audience on this site.

When choosing Facebook as

our selective research
convention, the way in which
we would collect data had to
be discussed. I carried out
my research by asking my
mutual friends on the social
media site to watch the
video and to comment on
the post what their
interpretations and opinions
(be that positive or negative)
were.

SOCIAL MEDIA RESEARCH

AUDIENCE RESPONSES

One concept our demographic found very interesting and

widely attractive was the way in which we combined two time
periods in a simple presentation. Examples of this are below:

POSITIVES MENTIONED
FREQUENTLY

One positive feedback I received numerous times in my data

collection, was how we portrayed our complex and unique
narrative. Examples of this positive feedback is below:

POSITIVES MENTIONED
FREQUENTLY

The last frequently mentioned positive feedback I received

was about the editing within our piece. In how it made it look
professional and accurately presented our narrative. Examples
of how we used editing to our advantage is below:

POSITIVES MENTIONED
FREQUENTLY

We found that a frequent criticism of our piece was that the

shots of our shown Artist lacked in variety, in that it was
mainly one plain shot of the Artist. Examples of these
criticisms are shown below:

FREQUENT CRITICISMS

Another frequent criticism was that of the shot of our

Protagonist on the bench, where the speed and duration were
increased. And audience members also stated that within that
shot it lacked in shot variation, due to it being a still shot
throughout. This proved to me that whilst the shot did look
effective, if some peers criticise it, this may mean that it must
be of a high standard in order to look achieved. Examples of
these criticisms are below:

FREQUENT CRITICISMS

I received plenty of constructive criticisms about my piece,

and this allowed our group to have an insight into what went
well and didnt bode well with our demographic and in our
piece as a whole. Examples of these are shown below:

CONSTRUCTIVE CRITICISMS

Through the constant mention of editing within our negative feedback, I now know
that our variety of camera angles in the narrative and of the performance was very
minimal in complexity. And now I have learnt that our chosen demographic are
interested in a variety of shots whether the genre is slow or fast and in the near
future I will use a wide variety of shots in my production.

Another factor I will improve on is the smoothness/accuracy of the shots. In that in

the bus shot and bench shot with high speed duration, they were both criticised in
the feedback due to them standing out as not as professional as the rest of the
production. I have learnt that in the next production, I will make sure that shots are
accurate and clear, and will take time in making sure they are the best they can
be, and that the audience members will relish in a production full in
professionalism.

WHAT HAVE I LEARNT?