Respected Sir/Madam

We are student of BBA at the University of Central Punjab Lahore. My research is on L.G
Mobile phone.
Your precious time and valuable participation will be highly appreciated towards knowledge
creation. We insure you that any information obtains in connection with this study will remain
highly confidential. In any written report of publication, no one will be identified and only
aggregate date will be presented.

ONLY FOR LG USERS

Please fill the important answers:
Name (optional)
Gender

Male

Female

Age

15-20

21-25

Your occupation

Students

Teachers

26-30

more than 30

Other (please specify)

Questionnaire:
How important these features are for you, while purchasing mobile?
Camera/Video
Battery life
Operating system
Availability of
Capabilities
applications
Tick the answer
Most Important
Important
Neutral
Somewhat
Least Important
Important
Which is your favorite brand of phone?
Tick the answer
Nokia

Samsung

HTC
Blackberry
Have you ever used LG mobile?

LG

Sony/Ericsson

Apple

Other (please specify)

YES

NO

Please use this way of selecting answers:

Strongly disagree

Disagree

Neutral

Agree

Strongly Agree

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I feel camera/video capacity of L.G mobile is excellent.
I am satisfied with the voice/sound quality of LG mobile.
The quality of L.G mobile is better than other competitors.
Ease of use attracts me towards LG mobile.
I feel L.G mobile is user friendly.
I feel L.G mobile is durable than other brands.
Information from advertisement helps me in making LG mobile

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purchase decisions.
It is most likely that a unique/interesting advertisement would

influence my choice towards LG brand.

I always see the bill boards of L.G mobile.
I can easily recall the ads of L.G mobile.
I remember L.G mobile last slogan.
I often have seen L.G mobile campaign.
I often hear good word of mouth about L.G mobile.
I have good experience with LG mobile.
I usually refer L.G mobile to others.
I am willing to purchase LG mobile again.
I dont like to switch from L.G to any.
I feel satisfied because of its features of L.G mobile.
Whenever there is a problem company gives me after sales service

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facility.
I feel LG mobile is better than other mobiles.
I prefer L.G mobile because of its unique style/design.

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Thanks for your time

Fundamental of Marketing Research

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