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  • AD434 Exercise 1 and 2

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    Big Blue Sky (BBS) is an advertising agency in Austin, Texas that created all branding and marketing materials for Fuzzy's Taco Shop, a fast food chain with 78 locations across several states known for its signature sauce and drinks. BBS Creative Director Tony Lopez, who founded the agency and graduated from University of Austin, won an award for his work with Fuzzy's Taco Shop. BBS handles all creative aspects of advertising including radio, print, website design, and merchandise for Fuzzy's Taco Shop.

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    Big Blue Sky (BBS) is an advertising agency in Austin, Texas that created all branding and marketing materials for Fuzzy's Taco Shop, a fast food chain with 78 locations across several states known for its signature sauce and drinks. BBS Creative Director Tony Lopez, who founded the agency and graduated from University of Austin, won an award for his work with Fuzzy's Taco Shop. BBS handles all creative aspects of advertising including radio, print, website design, and merchandise for Fuzzy's Taco Shop.

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    © All Rights Reserved
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    7 views2 pages

    AD434 Exercise 1 and 2

    Uploaded by

    curbingvi
    Big Blue Sky (BBS) is an advertising agency in Austin, Texas that created all branding and marketing materials for Fuzzy's Taco Shop, a fast food chain with 78 locations across several states known for its signature sauce and drinks. BBS Creative Director Tony Lopez, who founded the agency and graduated from University of Austin, won an award for his work with Fuzzy's Taco Shop. BBS handles all creative aspects of advertising including radio, print, website design, and merchandise for Fuzzy's Taco Shop.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    VishakhaChetan

    AD434VCDProfessionalPractices
    DavidL.Sigman
    1/20/2015

    Exercise1:ProductTracking

    Company:FuzzysTacoShop
    AdvertisingAgency:BigBlueSky,Austin,TX.
    CreativeDirector:TonyLopez
    ContactInfo:
    2008W.KoenigLn.
    AustinTX78756
    Email:partners@bigblueskyadvertising.com

    FuzzysTacoShopisawellknownBajastylefastfoodestablishment.Therestaurantwas
    startedbyafathersonduoinFortWorth,Texasin2003andhassinceexpandedtoseveral
    stateswithatotalof78stores.Fuzzysisknownforitstrademarksauceandfreshfoods,and
    margaritas.Itisfast,goodqualityfoodanddrinks,servedinafriendly,quirkyenvironment.

    BigBlueSky(BBS),anAustinbasedadvertisingagency,createdandcommandedall
    brandingforFuzzysTacoShop.Itisafullserviceagencythatcreatesallbrandand
    marketingmaterials.Theywereresponsibleforcreativeradiopromos,printadsandpromos,
    websitedesignandmerchandiseforFuzzysTacoShop.

    BBSsCreativeDirector,TonyLopez,isalsothefounderofthecompany.Hegraduatedwith
    BAinGraphicDesignfromUniversityofAustin,Texas.HisworkforFuzzysTacoShopwon
    thecompanyfirstplaceastheVendoroftheYearTamiAwards.

    Exercise2:OnlineJobsandSalaries

    1. Creative/DesignDirector:Acreativeordesigndirectorinamarketing/advertising
    agencyisresponsibleforleadingateamofdesigners,writersand/orwebdevelopers
    increatingmaterialsforclients.Thepositionismostlyadministrativeandrequires
    strongleadershipabilities.
    a. AnnualMedianSalary:$100,000
    b. PositionAvailability:NewYork,Chicago
    2. UserExperienceDesigner:AUXdesignerspecializesinhumanfactorsthatdetermine
    thesuccess/failureofadesign.MostUXdesignersareemployedwithappandweb
    developmentcompaniessincehumaninteractionwithwebsitesandappsisamajor
    criteriaofimportance.
    a. AnnualMedianSalary:$80,000
    b. PositionAvailability:LosAngeles,
    3. ArtDirector:ArtDirectorsareresponsibleforestablishingthestyleandaestheticofthe
    graphicsforclients.TheADisalsoresponsibleforselectingvendors.
    a. AnnualMedianSalary:$67,500
    b. PositionAvailability:LosAngeles,Chicago,NewYork
    4. Designer(Print/Web):ResponsibilitiesofaDesignerareprimarilytoexecutedesign
    conceptswhilemaintainingaestheticsandvisuals.
    a. AnnualMedianSalary:$46,000
    b. PositionAvailability:Austin,Chicago,LosAngeles,NewYork

    CostofLivingAdjustments

    BaseIncome:$35,000pa
    ComparableSalariesin:
    1. Austin:$36,509
    2. NewYork(Brooklyn):$65,779
    3. Chicago:$45,259
    4. LosAngeles:$51,106

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