Rise, Rebel & Rock!

Festival
Sponsorship Opportunities for the Rise, Rebel & Rock! Festival

Summer 2015

Introduction & Overview

Rise, Rebel & Rock! is a growing, hard-rock / heavy metal festival for music lovers
of all ages. This festival helps to bring together the heavy metal community as
well as helping people get more excited about live music. Since our creation in
2010, we have had a steady growth in the live events market. Our number of
attendees have increased four times our first year amount and we can expect
continued growth in the coming years.
We reached 20 markets with the help of our previous sponsors. Weve been able
to reach a total of 500,000+ fans of rock / heavy metal music. With our rapid
growth, weve been able to establish marketing abilities that werent feasible
before.
Past year sponsors include: Schecter Guitar Research, Rockstar Energy Drink,
Revolver Magazine, Ernie Ball, Fxck Cancer

History
The Rise, Rebel & Rock! Festival was inaugurated in 2010 to bring together the
hard rock and heavy metal community. In the 2000s, there was a definite decline
in the amount of rock music on the radio with the anemic, poppy bull**** that
was being played instead. We created this festival to celebrate the great rock and
heavy metal that has come before and the music that has yet to come.
-Kit Barrings (Co-founder Rise, Rebel & Rock Festival)

Testimonials
In 2011 we started off the a Tier 1 sponsorship with Rise, Rebel & Rock! Festival.
Since then, we have seen a 25% increase in the amount of participants in our
cancer education programs we offer throughout the country. Weve also had an
increase in the amount of people buying our Fxck Cancer t-shirts and other
merchandise.
-Eric Frega (Executive Director, Fxck Cancer)
We just recently took up a Tier 1 sponsorship in 2013 and weve had more
entrants in our Battle of the Band contest in the last two years than weve had in
recent history! Rise, Rebel & Rock! helped us discover more new and great rock
music for everyone to enjoy.
-Dustin Hinz (Executive Vice President of Marketing, Ernie Ball)

Demographics
Rise, Rebel & Rock! Festival Goers:

18-34 years old

Attendees over 350,000+
Fans span across various generations, most born in the late 80s to early 90s
Rise, Rebel, Resist! Festival goers are often recurring attendees
Majority of fans are active consumers of Rise, Rebel & Rock! merchandise and
related products
Festival goers often define themselves based on Rise, Rebel & Rock! gear, tshirts, music, etc.
$150 million spent annually on concert tickets, VIP passes, merchandise

Rise, Rebel & Rock! Festival 2015

Avenged Sevenfold
Slipknot
Five Finger Death Punch
Korn
Sonata Arctica
Coheed and Cambria
Otep
Seether

Rise, Rebel & Rock! Festival 2015 Dates

June 28th Huntington Beach, CA

June 29th San Jose, CA
July 1st - Phoenix, AZ
July 2nd Albuquerque, NM
July 3rd Morrison, CO
July 6th Denver, CO
July 15th Milwaukee, IN
July 16th - Columbus, OH
July 18th Scranton, PA

July 19th Albany, NY

July 20th Saratoga Springs, NY
July 22nd Hartford, CT
July 23rd Wantagh, NY
July 28th Charleston, SC
July 29th Bristow, VA
August 2nd Knoxville, TN
August 3rd Austin, TX
August 5th The Woodlands, TX

Rise, Rebel, & Rock! Sponsorship Platforms

SPONSORSHIP PLATFORMS
Tier 1: Freedom Fighter Sponsor
Tier 2: Rebel Sponsor
Tier 3: Guerilla Sponsor
Tier 4: Insurgent Sponsor

Rise, Rebel & Rock! Festival 2015 Freedom

Fighter Sponsor
Exclusivity in category
Early entrance for volunteers from
sponsorship
Access all mailing lists
Feature on riserebelrockfest.com
Logo / marks prominently featured in all
Rise, Rebel & Rock Festival print
materials, signage, ads, and collateral
Branding on official tour merchandise
Social media recognition

Will be official provider of all gear used

on tour
VIP / media access to all bands for
interviews and press coverage
Program book ads
Tickets/hospitality at all stops
Guaranteed registration to conferences /
special sponsor dinner
Prominent logo placement on festival
grounds
Prominent mention in announcements to
direct fans on the festival grounds to
sponsors merchandise tent
Inclusion in all event press releases

Rise, Rebel & Rock! Festival 2015 Rebel

Sponsor
Early entrance for volunteers from
sponsorship

VIP / media access to second stage bands

for interviews and press coverage

Access some mailing lists

Program book ad

Feature on riserebelrockfest.com

Tickets/hospitality at all stops

Logo / marks featured in select Rise,

Rebel & Rock Festival print materials,
signage, ads, and collateral

Limited registration to conferences /

special sponsor dinner

Some social media recognition

Mention in announcements to direct fans
on the festival grounds to sponsors
merchandise tent

Inclusion in select event press releases

Rise, Rebel & Rock! Festival 2015 Guerilla

Sponsor
Access select area mailing lists

Feature on riserebelrockfest.com
Logo / marks featured in select Rise,
Rebel & Rock Festival print materials and
signage

Prominent logo placement on festival

grounds
Inclusion in select event press releases

Rise, Rebel & Rock! Festival 2015 Insurgent

Sponsor
Feature on riserebelrockfest.com

Logo / marks prominently featured in

select Rise, Rebel & Rock Festival ads

Inclusion in one event press release

Festival Marketing
Goal: Increase the number of attendees by 25,000 (collective at the
end of the festivals run)
Electronic Media:
Contact previous festival goers with enticing offers of contest entrees, early
access to festival grounds, free merchandise, etc.
Update and edit riserebelandrock.com to feature latest line-up of artists
Feature photo-ops with fans and their favorite artists
Show video clips from previous years to promote metal community image

Festival Marketing
Goal: Increase the number of attendees by 25,000 (collective at the
end of the festivals run)
Strategic Partnerships / Cross Branding:
Reach out to more hard-rock / heavy metal acts to compete in Ernie Balls
Battle of the Band competition
Testimonials from previous year winners of Ernie Balls Battle of the Band and
show fans of the festival what winning the competition has done for their
career
Schedule opportunities for winning artist to perform at other festivals
(Rockstar Energy Drink Uproar Festival, Rockstar Energy Drink Mayhem
Festival)

Festival Marketing
Goal: Increase the number of attendees by 25,000 (collective at the
end of the festivals run)
Consumer Promotion:
Provide sweatshirts and t-shirts at festival grounds featuring all bands
performing on the tour with dates
Tote bags with Rise, Rebel & Rock! Logo and festival dates

Festival Marketing
Goal: Increase the number of attendees by 25,000 (collective at the
end of the festivals run)
Print Media Campaigns:
Feature on Revolver magazine, MTV, MTVu (to garner interest in college-aged
students to compete in Battle of the Bands competition)
Contact newspaper of winning band from previous years to keep them
abreast to the coming up festival dates

Contact
For sponsorship opportunities, contact:
Tracie Butler at:
Rise, Rebel & Rock! Festival 2015
PO Box 2981
New York, NY 10061
(917) 283-6457
tracieb@riserebelandrock.com