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  • FMP Promotional Film Pitch

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    This document provides information about a promotional film being produced for the supplement company Higher Nature. It details that the film will have a promotional and documentary style, showing footage from the company's facilities while interviewing employees. The target audiences are elderly people aged 60+ and young adults aged 16-24 from middle/upper socioeconomic classes. The production schedule outlines test shooting on May 4th, primary shooting from May 18th-25th, and final editing by May 29th.

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    fmp promotional film pitch

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    This document provides information about a promotional film being produced for the supplement company Higher Nature. It details that the film will have a promotional and documentary style, showing footage from the company's facilities while interviewing employees. The target audiences are elderly people aged 60+ and young adults aged 16-24 from middle/upper socioeconomic classes. The production schedule outlines test shooting on May 4th, primary shooting from May 18th-25th, and final editing by May 29th.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views15 pages

    FMP Promotional Film Pitch

    Uploaded by

    api-267656373
    This document provides information about a promotional film being produced for the supplement company Higher Nature. It details that the film will have a promotional and documentary style, showing footage from the company's facilities while interviewing employees. The target audiences are elderly people aged 60+ and young adults aged 16-24 from middle/upper socioeconomic classes. The production schedule outlines test shooting on May 4th, primary shooting from May 18th-25th, and final editing by May 29th.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    FMP: Promotional

    film
    BY TOM WHITE

    Genre

    Promotional film, mixed with documentary.

    Style of Promotional, information from documentary

    Company information

    Higher Nature

    Based in East Sussex

    Supplements

    Deliver around the world

    Inspiration

    https://www.youtube.com/watch?v=qE7JzifyGc0

    https://www.youtube.com/watch?v=rrgKYhlO1j4

    Codes and conventions

    Panning shots

    Interviews

    Re-creations

    Target audience

    Elderly: 60+

    Young Adults: 16 - 24

    Audience response

    Audience classification

    Middle/upper class

    Healthy People

    Audience Groups

    Preferred: 50+ years

    Negotiated: 16-24 years

    Oppositional: Under 16

    Representation

    Just for old people

    A retirement job

    social issues

    Getting the wrong idea

    legal & ethical requirements

    Permission to film on site

    Non-copyrighted music.

    Production Management

    Pre-Production: After pitch

    Test Shooting: Monday 4th May

    Start shooting: Monday 18th May

    Edit First draft: Monday 25th May

    Edit Final Film: Friday 29th May

    Budget

    Figures taken from BECTU: https://www.bectu.org.uk/home

    Any questions?

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