Audience Profile

Objective:
In order to understand my target audience further I have decided to
conduct an audience profile. Understanding and acknowledging my
audiences ethnic backgrounds, media preferences and
psychographic group will allow me to recognise cultural issues as
well as an appropriate final destination.

Audience:
Aidan Blackett
Gender: Male
Age: 18
Education: College
Media preferences: Facebook, Twitter, Discord, YouTube, Twitch,
Telegraph
Likes/dislikes: Rap, pop-rock, nu metal, Arrow (TV show), Truman
Show
Geo-demographic: Carlisle, Cumbria, England
Socio-economic group: D, student with a part-time job as a
photographer
Psychographic group: Explorer, often the first to try out new ideas
and experiences
Ethnic background: White British
Product preferences: Has an iPhone, Macbook, Windows PC
(desktop), online
shopper
Patrycja Koscin
Gender: Female
Age: 18
Education: College
Media preferences: Facebook, YouTube, Netflix, Instagram
Likes/dislikes: Grimm, The Originals, Breaking Bad, Harry Potter,
Pop-rock
Geo-demographic: Annan, Scotland
Socio-economic group: D, student with part-time job as a factory
worker
Psychographic group: Mainstreamer, responds to big established
brands
Ethnic background: White Polish
Product preferences: Has iPhone, Windows laptop, high-street
and online shopper

Kyle Sewell
Gender: Male
Age: 25
Education: College
Media preferences: Facebook, Instagram, YouTube
Likes/dislikes: Fight Club, Rock and metal music
Geo-demographic: Keswick, Cumbria
Socio-economic group: E, unemployed mature student
Psychographic group: Explorer, always up for something
different. Responds to brands offering something new.
Ethnic background: White British
Product preferences: Windows PC and phone

Josh Stewart
Gender: Male
Age: 15
Education: Secondary school
Media preferences: Uses Reddit and Facebook the most
Likes/dislikes: Comic books, rap music, The Flash (TV show),
comedy films
Geo-demographic: Dumfries, Scotland
Socio-economic group: D, student who runs his own online store
Psychographic group: Aspirer, materialistic, attractive packaging
is more important than quality of contents
Ethnic background: Scottish
Product preferences: Macbook Pro
Daniel Brown
Gender: Male
Age: 17
Education: Secondary school
Media preferences: Reddit and Youtube
Likes/dislikes: Cubing, scale models, painting, pastel/art, card
collecting
Geo-demographic: Melbourne, Australia
Socio-economic group: E, student without a job
Psychographic group:
Ethnic background: Half Italian half Australian
Product preferences: Has an iPhone and Windows PC
Jessica Westall
Gender: Female

Age: 19
Education: Correspondence School (sixth form)
Media preferences: Slack, Gaming Forums, YouTube, Netflix.
Likes/dislikes: EDM, Pop music, New Zealand Symphony
Orchestra, Daredevil, Heroes, and basically anything animated
Geo-demographic: New Plymouth, Taranaki, New Zealand
Socio-economic group: D, student with a part-time job at a book
shop
Psychographic group: Explorer, loves trying out new things and
change.
Ethnic background: White British/New Zealand
Product preferences: Lover of Samsung products

Paulina Yus
Gender: Female
Age: 15
Education: High school (secondary school)
Media preferences: Twitter, Reddit and Youtube
Likes/dislikes: Anything sci-fi, EDM and post-hard core music.
Doesn't like reality TV shows.
Geo-demographic: Vancouver, Canada
Socio-economic group: E, unemployed young student
Psychographic group: Reformer, doesn't like what is 'cool' or
'trendy'. Has a mind of her own.
Ethnic background: Chilean
Product preferences: Lover of anything apple: iPhone, Macbook,
iPad
Hannah Simpson
Gender: Female
Age: 28
Education: Full time employment
Media preferences: Facebook, Instagram, YouTube, Netflix
Likes/dislikes: Likes TV show's like 'Orange is The New Black' and
'American Horror Story'. Likes pop/indie music.
Geo-demographic: Seascale, Cumbria
Socio-economic group: C2, skilled manual worker
Psychographic group: Succeeder, seeks out the best when
looking for products
Ethnic background: White British
Product preferences: Macbook, iPhone