Alan Fletcher

Presentation by Natalie Blundell

Brief History
Brief History
Born in Nairobi, Kenya
Moved back to England, aged 5
Attended 4 art schools in his lifetime:
Hammersmith, Central School, Royal College of Art
and Yale University

Most known for

Throughout the years

Why is he important?
the most highly regarded graphic designer of his generation,
and probably one of the most prolific The Daily Telegraph
Very few designers have not read or do not own his book:
The Art of Looking Sideways (2001)
Founder of Fletcher/Forbes/Gill in 1962
Founder of Pentagram in 1972
Had a different/interesting approach to design in comparison
with others from his time.

Important characteristics of his work

Consistent use of primary colours
Hand-made and honest
appearance
Handwriting favoured over
typefaces
Mixed media approach
Typically white or textured
backgrounds

Fletchers style

My attempt

Thoughts and approach to design

Clients
Clients and

companies

Idea development