Week 1

Introduction
Contemporary
Philippine Arts from the
Regions

Prepared by: John M Sison

Description and Aims
• The subject covers various contemporary
arts practices of the region where the
school is located.
• Aims: to provide students with an
appreciation of broad range of styles in
the various disciplines with consideration
on their elements and principles.
Philippine Art
• Reflects on its society and non-Filipinos with a wide
range of cultural influences on the country’s culture
and how these influences honed the country’s art.

• The Art of the Philippines can be divided into two

distinct branches, namely, Traditional, and non-
traditional arts.
TRADITIONAL ART
• It is no doubt that the Philippines is rich not just of
natural resources, but of human resources as well. The
Filipino mind has no difference from other nationalities in
terms of creativity and imagination.

• The Contemporary Philippine art is a by-product of the

mixture of the culture of the East and the West. This
glorious past blends with the new millennium and was
inspired by our magnificent geography that gave birth to
contemporary art.
 According to Kroulek(2007),
“the earliest example of
Philippine arts includes carving
of gods and goddesses (anitos),
ceremonial masks and other
artifacts.

Ex. Wedding Harvest

Music Wood crafts
Spanish Colonization
• As the missionaries embarked on
Catholicism, they harnessed visual arts
which has been used in the churches.
• Ex. Sculpture painting
printmaking
furniture fine metal work textile
metal casting fiesta decor
 Reasons why people create arts
1. Seek personal enjoyment and
satisfaction.
2. Express personal thoughts and
feelings.
3. Communicate with others.
4. Create a more favorable
environment.
5. Make others see things more
clearly.
6. Provide us with new visual
experiences.
7. Records time, place, person,
or object.
8. Commemorates important
people or events.
9. Reinforce cultural ties and
traditions.
10. Seek to affect social
change
11. Tell stories
12. Adorn themselves
13 . Worship
14. Create an illusion
15. Predict the future or
remember the past.
16. Earn livelihood.
17. Do something no one else can
18. Amuse themselves (make us
laugh)
19. Make the ordinary
extraordinary, the familiar strange.
20. Increase our global
understanding.
Why is Philippine art important?
• Filipino artists have helped
to shape a sense of
national identity. Many
Malay cultural traditions
have survived despite
centuries of foreign rule.
Why do we need to study Philippine arts?
• Allow the students to broaden their understanding of
themselves, their community, and the world.
• It helps us become critical thinkers as they consider
the influences that led to the creation of each work of
art.
• It can help express your feelings.
 Activity #1
• Do the activity on page 5 – 6

• How will you describe the Philippine art? Give 5

examples
Visual Design
• Is the aesthetic value of a certain
thing or material by strategically
implementing images, colors, fonts
and other elements.

• It is the use of imaginary color,

shapes, typography and form to
enhance its usability.
What makes good visual design?
The elements of Good
Graphic Design are the
components or parts of art or
design.
Graphic and Visual
• Graphic design aim to communicate a specific
message to consumers.

• Visual designers on the other hand, are responsible

for crafting a unified image for the brand across digital
communication platforms.
Elements and 1. Line 2. Shape
Principles of
Arts and Design 3. Form 4. Space

5. Color 6. Value

7. Texture 8. Perspective
Line – this is a continuous mark made on a surface by a
moving point.

- lines are used to outline (diagrammatic or

contour lines), create shading, and direct the
viewer eye.

- can be categorized as horizontal, vertical,

diagonal, curved or zigzag.
Shape – this is an enclosed space defined by a line or
by contrast to its surroundings.

- the most basic figures like rectangles, circles,

triangles, and squares.
 Form
• it is a three-dimensional
object defined by volume
of shape.
 Space
• Is the distance or area around or between
elements of an artwork.

• The illusion of depth created on flat surface

through the use of perspective, overlapping
elements, size, and level of detail, color and value.
 • It is the visible spectrum of
Color radiation reflected from an object.

• Three Properties of Color

1. Hue – it is the name of the color.
2. Intensity/saturation – the purity of
color.
3. Value/brightness – the lightness or
darkness of the color.
Value

• Is how light or dark an object or element is

independent of its color. Shading uses value
to depict light and shadow and shows
volume/form.
Texture • the tactile sensation or feel
of a surface (rough,
smooth, spiky, etc.) or how
something appears to feel.
Perspective • this is the viewer’s
perspective on certain arts
and designs.

• Three types of perspective

1. bird’s eye
2. worm’s eye view
3. eye level view
• Activity #2

• Do page 15 – 16

• Reference: cpfar by: Charyl L. Ticada