AGA, Shaine Russelle A.

BSBA 1D

AAP 101
Lesson 1: Art and Its Conventions

Look for a resource material about the following topics / questions and read:

1. How do you see art in your everyday life?

• Art is the movement of life. Art is everywhere and has an impact on people’s
daily lives. Art is a manifestation of the inventive process as well as an expression
of a person’s inner thoughts.
• Art can be viewed in a variety of ways, such as assisting people in expressing
their feelings and providing self-assurance. It can be expressed in numerous ways,
including video games, music, text, painting, and other works of fine art.

2. What is art to humanity?

• Art is an essential form of expression for humanity, allowing individuals to convey
emotions, ideas, and perspectives in a visual, auditory, or tactile way. It serves as a
medium through which people can communicate, reflect on society, and explore
their creativity.

3. Aim of Humanities in the Study of Art

• The aim of humanities in the study of art is to understand the cultural, historical,
and philosophical significance of artistic works. By examining art through a
humanities lens, scholars and enthusiasts aim to gain insight into the human
experience, societal values, and the ways in which art shapes and reflects our world.
Studying art within the humanities can provide a deeper appreciation for different
cultures, perspectives, and artistic movements, fostering critical thinking and
cultural understanding.

4. The Process of Art Making

a. The Artist: Artist and Artisan
• One cannot speak about art without the artist. Art is a reflection of one’s
feelings. It is the explication of the imagined concepts or ideas.
Experience helps man form and develop his subject.
• An artist is an individual who creates or produces works of art using their
creativity, imagination, and skill. Artists often provide us with paintings,
sculptures, dances, music, literary pieces, and so on, as a means of
provoking our thoughts, ideas, and emotions that are necessary to discover
ourselves and our beings.
• Artisan is a skilled craftsman or craftswoman who creates handmade
objects or products using traditional techniques and craftsmanship.
 Artisans often specialize in a specific craft or trade, such as woodworking,
pottery, jewelry making, textile weaving, glassblowing, or metalworking.

b. The Art Medium

• The material used to express an idea. The medium can be anything used to
showcase what is on the artist’s mind. It can be wood, metal, or stone; or it
can be words, action, or anything that evokes aesthetic sense.

c. Other Players in the World of Art: Artists, Dealers, Curators, Art Critics, Collectors
• Artists: Artists are the creators who produce artworks using different
mediums and styles. They express their ideas, emotions, and perspectives
through their work.
• Dealers: Art dealers are individuals or galleries that facilitate the buying and
selling of artworks. They often have expertise in art market trends, pricing,
and connecting artists with potential buyers.
• Curators: Curators are professionals who organize and manage art
exhibitions. They select artworks, develop themes, and create meaningful
narratives within the exhibition space. Curators play a vital role in
showcasing artists' work to the public.
• Art Critics: Art critics are individuals who analyze and evaluate artworks.
They provide insights, interpretations, and opinions on the artistic quality,
cultural significance, and historical context of artworks. Their reviews and
critiques can influence the perception and reception of art.
• Collectors: Art collectors are individuals who acquire artworks for personal
enjoyment, investment, or both. They have a passion for art and often build
private collections that reflect their taste and interests. Collectors can
support artists by purchasing their work and contributing to their
recognition and success.

5. Production Process: Preproduction, Production, Postproduction

1. Preproduction: In the context of art, preproduction involves the initial planning and
preparation before creating a piece of artwork. This stage includes brainstorming
ideas, researching concepts, gathering reference materials, sketching or creating
preliminary studies, and deciding on the medium, style, and composition. Artists
may also consider factors such as the intended audience, the message they want to
convey, and the overall aesthetic they wish to achieve.

2. Production: The production stage refers to the actual creation of the artwork. This
is when the artist brings their ideas to life using the chosen medium, whether it's
painting, sculpture, drawing, photography, or any other artistic form. During this
stage, artists focus on executing their vision, refining their techniques, and investing
time and effort into the physical act of creating the artwork. They may experiment
 with different materials, colors, textures, and techniques to achieve the desired
result.

3. Postproduction: In art, the postproduction stage involves finalizing the artwork and
preparing it for display or exhibition. This stage includes activities such as
varnishing a painting, framing a piece, mounting a sculpture, or digitally editing
and enhancing a photograph. Artists may also consider how the artwork will be
presented, whether it's in a gallery, museum, or online platform. They may
document their work, write artist statements, and prepare promotional materials to
accompany the artwork.

6. The Conventions of Art

a. Art is universal and timeless.
• Art has always been timeless and universal, spanning generations and
continents through and through. It has been crafted by all people regardless
of origin, time, or place, and it has stayed on because it is liked and enjoyed
by people continuously.

b. Art and Nature are not one.

• Art is man’s expression of his reception of nature. Art is man’s way of
interpreting nature.
• Art can imitate nature; nature cannot imitate nature

c. An Artist needs experience.

• Unlike fields of knowledge that involve data, art is known by experience. A
work of art then cannot be abstracted from its actual doing. In order to know
what an artwork is, we have to sense it, see or hear it, and see and hear it.