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    Radio developed as a mass medium in the early 20th century. During World War 1, the U.S. Navy controlled all radio development to prevent enemy spying. After the war, the government released control of radio patents and the Radio Corporation of America was established to distribute radio technology patents. Radio works by transmitting electromagnetic signals through the air, using properties like amplitude, frequency, or phase to carry information like sound. Key elements of radio include production, sales/marketing through advertisements, and promotions to attract listeners on mobile devices, in cars, and at home. Radio has survived due to people's control over what they listen to on different platforms.

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    Radio developed as a mass medium in the early 20th century. During World War 1, the U.S. Navy controlled all radio development to prevent enemy spying. After the war, the government released control of radio patents and the Radio Corporation of America was established to distribute radio technology patents. Radio works by transmitting electromagnetic signals through the air, using properties like amplitude, frequency, or phase to carry information like sound. Key elements of radio include production, sales/marketing through advertisements, and promotions to attract listeners on mobile devices, in cars, and at home. Radio has survived due to people's control over what they listen to on different platforms.

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    4 views12 pages

    Presentation 2

    Uploaded by

    api-233275709
    Radio developed as a mass medium in the early 20th century. During World War 1, the U.S. Navy controlled all radio development to prevent enemy spying. After the war, the government released control of radio patents and the Radio Corporation of America was established to distribute radio technology patents. Radio works by transmitting electromagnetic signals through the air, using properties like amplitude, frequency, or phase to carry information like sound. Key elements of radio include production, sales/marketing through advertisements, and promotions to attract listeners on mobile devices, in cars, and at home. Radio has survived due to people's control over what they listen to on different platforms.

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    of 12

    RADIO AS MASS MEDIA

    Damien Holmes

    A Brief Look Back

    Did you
    know?
    When the United States
    entered the first world
    war in 1917, all radio
    development was
    controlled by the U.S.
    Navy to prevent its
    possible use by enemy
    spies. The U.S.
    government took over
    control of all patents
    related to radio
    technology.In 1919, after
    the government released
    its control of all patents,
    the Radio Corporation of
    America (RCA) was
    established with the
    purpose of distributing
    control of the radio
    patents that had been
    restricted during the war.

    What is Radio?

    Radio
    Radiois the radiation
    (wireless
    transmission) of
    electromagnetic
    signals through the
    atmosphere or free
    space.[n1]Information,
    such as sound, is
    carried by
    systematically
    changing (modulating)
    some property of the
    radiated waves, such
    as their amplitude,
    frequency, phase, or
    pulse width.

    Elements of Radio

    Production
    Sales &
    Marketing
    (advertise
    ment)

    Promotion
    s

    Lets sum it all up

    Mobile Device
    Listening

    Believe it
    or not. We
    control the
    radio we
    listen to.

    Car and Home


    Listening

    Why radio
    survived

    Questions?

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