CHAPTER

INTRODUCTION OF
MARKETING

AFTER READING THIS CHAPTER

YOU SHOULD BE ABLE TO:
1.

Understand the definition of marketing.

2.

List the importance of marketing.

3.

Discuss the Marketing mix.

IS
T
A
H
N
I
W
T
E
K
R
MA G?

How
would
y
ou
defin
mark e
eting
?

What is Marketing?
Dr. Philip Kotler
Marketing is a social and managerial process by which
individuals and groups obtain what they need and
want through creating and exchanging products and
value with others

AMA
Marketing is an organizational function and a set of
processes for creating, communicating and
delivering value to customers and for managing
customers relationship in ways that benefit the
organization and its stakeholder

What is Marketing?
Key Point:
Organizational Function.
Creating, Communicating & Delivering
Value.
Customers/Customers Relationship.
Benefit The Organization &
Stakeholders.

Importance of Marketing

Marketing Promotes Product

Awareness to the Public

Marketing Help Boost Product

Sales

Marketing Builds Company

Reputation

Marketing Mix

4Ps
Product
Place
Price
Promotion

As time goes by
MARKETING MIX with 7Ps
1.Product
2.Place
3.Price
4.Promotion

5.People
6.Process
7.Physical Evidence