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  • A Free BCG Matrix Template1

    Uploaded by

    BabarKalam
    7 views6 pages
    This document provides steps for creating a BCG matrix. It outlines 7 steps to enter product or brand titles, their market share, largest competitor's market share, market growth rate, revenue, and other data points. This will automatically calculate the products' positions on the BCG matrix graph. The user can then copy and paste the completed matrix into another document. Additional information and a video are provided for learning more about the BCG matrix analysis tool.

    Original Description:

    A Free BCG Matrix Template1

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    This document provides steps for creating a BCG matrix. It outlines 7 steps to enter product or brand titles, their market share, largest competitor's market share, market growth rate, revenue, and other data points. This will automatically calculate the products' positions on the BCG matrix graph. The user can then copy and paste the completed matrix into another document. Additional information and a video are provided for learning more about the BCG matrix analysis tool.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views6 pages

    A Free BCG Matrix Template1

    Uploaded by

    BabarKalam
    This document provides steps for creating a BCG matrix. It outlines 7 steps to enter product or brand titles, their market share, largest competitor's market share, market growth rate, revenue, and other data points. This will automatically calculate the products' positions on the BCG matrix graph. The user can then copy and paste the completed matrix into another document. Additional information and a video are provided for learning more about the BCG matrix analysis tool.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Welcome

    Follow the Steps


    The blue and pink cells provide additional information
    For more information on the BCG Matrix please visit:

    Simply type over the grey c


    Step 1 Enter the Title of Your BCG Matrix
    Step 2

    Step 3

    Enter the Products to be Mapped

    Enter market share for


    the product/brand

    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12
    13
    14
    15
    16
    17
    18
    19
    20
    21
    22
    23
    24
    25

    Step 7

    iPhone
    iPad
    iPod
    iTunes
    Mac PC

    11.70%
    23.00%
    72.00%
    80.00%
    10.00%

    Step 7

    When finished entering your data ab

    STARS

    BCG Matrix for

    70.00%

    60.00%

    50.00%

    40.00%

    MARKET GROWTH
    RATE

    30.00%

    20.00%

    10.00%

    0.00%

    -10.00%

    -20.00%

    CASH COWS

    -30.00%
    20.00

    2.00

    Welcome to "Create the BCG Matrix"


    Follow the Steps in Yellow. Only enter data/information in the Grey cells.
    Or you can watch the YouTube video at
    www.The BCG Matrix.com

    y type over the grey cells below to quickly and easily create the BCG

    BCG Matrix for


    Step 3

    er market share for


    he product/brand
    11.70%
    23.00%
    72.00%
    80.00%
    10.00%

    Step 4

    DO NOT ENTER

    Enter market share


    for their largest
    competitor

    Relative market share


    will automatically
    calculate below

    23.70%

    0.49
    1.28
    7.20
    8.00
    0.25

    18.00%
    10.00%
    10.00%
    40.00%

    hed entering your data above, simply copy the BCG Matrix below and paste it

    BCG Matrix for

    QUESTION MARKS

    DOGS
    2.00

    RELATIVE MARKET SHARE

    0.20

    0.02

    atrix"

    ey cells.
    How to Use Video
    Or email: geoff@thebcgmatrix.com

    y create the BCG Matrix


    BCG Matrix for
    Step 5

    Step 6
    Enter revenue pa

    Enter the market growth


    rate %

    Note: Circle sizes represent revenue size

    57.00%
    11.00%
    -20.00%
    30.00%
    5.00%

    51,182
    8,985
    2,689
    4,799
    6,944

    below and paste it into your document.

    ARKS

    To Copy/Paste the Matrix


    Click on the very edge of the
    matrix to highlight it
    Select 'copy' from the menu
    Go to your document
    Select 'paste', then 'paste special'
    and choose 'bitmap'.

    DOGS
    0.02

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