Strategic Management

CATALOGUE DESCRIPTION
Course Code:
Credit Hours:
Semester:
Prerequisite:

MGT-625
Three (3)
5th Semester
None

COURSE DESCRIPTION
The course is designed to equip the students with overview of strategic management and business policy process as
a whole. It provides an insight into business and strategic processes, starting with strategy formulation,
implementation and finally evaluation of the strategy. It helps the participants think through the organizational issues
at a strategic level; to familiarize them with the various tools for strategic analysis and formulation; and to sensitize
them to the social, political and moral structures that help shape decision making processes. This course uses a
combination of theory, practical illustrations and cases.

COURSE CONTENTS
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3
4
5

Introduction to strategy and policy, Strategic Management Process

Strategic intent: vision, mission and objectives
Environmental and resource Analysis
Strategic choice
Strategy Implementation and strategic control.

RECOMMENDED TEXTBOOKS
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Concepts in Strategic Management & Business Policy 13th ed. by T. L. Wheelen & J. D. Hunger.
Strategic Management By VSP Rao
Strategic Management, by Miller & Dess, McGraw Hill - International Edition, 1996.
Business Policy and Strategy - Concepts and Readings, by McCarthy, Minichiello & Curran, Irwin, 1996.
Strategic Management, by JA Pearce 11 and Robinson, Jr., All India Traveller Book Seller.
Strategic Management concepts and cases By Fred R. David