Course Name Strategic Management Course Code

Version No. 1.0 L-T- P-O 3-0.5-0-0 Credits 3

Course Pre-requisite NIL
Course Objectives: 1. Explain the basic concepts, principles and practices relating to strategic management.
2. Present a credible business analysis in a competitive setting
3. Analyze alternatives to choose appropriate strategies
4. Understand and implementation of strategy in a multi-functional perspectives.

Course 1. Explain strategy and strategic management process

Learning 2. Analyze various environment and portfolio scenarios for effective strategy formulation
Outcomes: 3. Formulate corporate, business and functional strategies with global outlook

Module No. 1 Strategic Management Hours - 5 CLOs - 1

Foundations of Strategic Management: Strategic Planning Process, Levels of Strategy - Strategic Intent through Vision,
Mission and Value Statement – Building business model –Business Model canvas.

Module No. 2 Strategic Management Hours - 5 CLOs - 2

Internal Environment Analysis: Core competence, Distinctive Competencies, Resource Based View of the firm -
Resource-Capabilities – Firm specific resources, VRIO Framework. External Environment Analysis: Competitive Profile
analysis - Porters Five Force Model, Building Competitive Advantage - Value Creation and Value Preposition approach.

Module No. 3 Strategic Management Hours - 8 CLOs - 2

Portfolio analysis - SWOT, TWOS Matrices, BCG Growth share Matrix – A.D. Little’s Life cycle approach, GE Nine Cell
Matrix- Porters Value Chain Model. Strategy Formulation: Generic strategies, Functional strategies- Components -
Relevant Techniques. Corporate Strategies, Disruptive strategies- Blue Ocean strategy. Global strategies. Termination
strategies.
Module No. 4 Strategic Management Hours - 7 CLOs - 3

Strategy Implementation: Managing Change - Activating Strategies-Project Implementation – Procedural

Implementation – Resource Allocation - Organisational Design – Structure, Control and Culture.

Module No. 5 Strategic Management Hours - 5 CLOs - 3

Strategy Evaluation and Control: Process of evaluation - Strategic and Operational controls - 7S Framework, Balanced
Score Card. Benefit Cost analysis, Performance Gap Analysis, Responsibility Centres.

Text Books
1. Azhar Kazmi, Strategic Management & Business Policy, 3rd edition, 2011, TMH
2. Arthur A. Thompson, Jr., A. J. Strickland III, John E. Gamble, Arun K Jain, Crafting and Executing Strategy (SIE) :
The Quest for Competitive Advantage: Concepts and Cases, 16/e TMH.
3. Charles W.L.Hill, Gareth R.Jones, Mellissa A. Schilling – Strategic Management: An integrated approach Cengage,
9th edition. 2012
Mode of Evaluation CA* 1-10%, CA 2 -20% & CA 3 -30%; Endterm Exam – 40%
Prepared By Dr. P. Senthil Prakash
Recommended by the Board of
Studies on
L – Lecture, T – Tutorial, P/O – Practice /Others, C – Credits (1 Credit = 10 contact hours) 
* CA – Continuous Assessment