MBA 751: STRATEGIC MANAGEMENT

Credit Hours: 2
Course Description
This strategy course addresses how to assess the performance of a business, what determines
performance, how to conduct a strategic audit and how to develop a specific course of action to
deal with strategic issues. The opportunity to enhance value by aligning strategy and
organizational infrastructure is analyzed. The ability to implement change to enhance
competitiveness is examined. Participants develop general management abilities by integrating
prior knowledge and skills acquired in previous courses and ’pulling it all together’ in the
process of strategy formulation and strategic choice. The course also deals with international
business policies, principles and practices.

Course objectives
After completion of this course, the students will be able to:
 Discuss the major components of corporate/business strategy;
 Describe the formulation & implementation process of strategy;
 Identify the major environmental forces.

Course Contents
UNIT 1: Nature of Strategic Management
1.1. Definition of strategic management
1.2. Stages of strategic management
1.3. Challenges to strategic management
1.4. Models of strategic management
1.5. Benefits of strategic management
1.6. Business ethics and strategic management
UNIT 2: Corporate governance and social responsibility
2.1. Role and responsibilities of top management
2.2. Social responsibilities of strategic decision makers
2.3. Ethical decision making
UNIT 3: Strategy Formulation
3.1. Business Mission
3.2. Environmental Scanning and industrial analysis
3.3. Strategic groups within industry and strategic group models
3.4. Globalization and industrial structure
3.5. Competitive advantage-value creation
3.5. Business functions-value chain/value creation
3.6. Durability of competitive advantage.
UNIT 4: Strategies in Action
4.1. Building competitive advantage through functional level strategy
4.2. Achieving superior Efficiency
4.3. Quality-innovation-customer responsiveness-Business level strategies
4.4. Strategy in the global Environment; corporate strategy
4.5. Vertical integration-Diversification-Strategic Alliances.
UNIT 5: Strategy Analysis and Choice
5.1. The comprehensive strategy formulation
5.2. Stage of strategy choice
5.3. The politics of strategy choice
5.4. The role of the board of Directors.
UNIT 6 Strategy Implementation: Organizing for Action

6.1. Strategy Implementation

6.2. Who Implements Strategy?
6.3. How Is Strategy to Be Implemented? Organizing for Action (Structure Follows Strategy,
Stages of Corporate Development and Advanced Types of Organizational Structures)

6.4. Reengineering and Strategy Implementation

6.5. International Issues in Strategy Implementation
6.6. International Strategic Alliances
6.7. Stages of International Development
UNIT 7: Strategy Implementation

7.1. Operationalizing the Strategy: Functional Strategies, and Business Policies

7.2. Developing Functional Strategies

7.3. Types of Functional Strategies

7.1.1 Marketing strategy

7.2.1 Financial strategy

7.3.1 Research and development (R&D) strategy

7.4.1 Operations strategy

7.5.1 Purchasing strategy

7.6.1 Logistics strategy

7.4. Human resource management strategy

7.5. Developing and Communicating Concise Policies

7.6. Institutionalizing the Strategy: Structure, Leadership and Culture

7.7. Organizational Leadership

7.8. Organizational Culture

UNIT 8 Evaluations and Control

8.1. Evaluation and Control in Strategic Management

8.2. Measuring Performance (Appropriate Measures and Types of Controls)

8.3. Strategic Information Systems

8.4. Problems in Measuring Performance

8.5. Guidelines for Proper Control

8.6. Strategic Incentive Management

MODE OF TEACHING-LEARNING PROCESES
A combination of the following major methods of delivery will be used for each course of the
MBA Program:
 Lecture
 Individual & or group Assignment /projects / term papers,
 Class presentation and discussion by students.
 Case analysis depending on the nature of the course.
ASSESSMENT SCHEME
 Case analysis------------------------------------30%
 Article review-----------------------------------30%
 Final Exam --------------------------------------40%
 Total----------------------------------------------100%
Text books
 Strategic Management and Business policy, Thomas L.Wheelen J.David Hunger, Eith
Edition, Prentice Hall.
References books
1. Catsioloudes, MI. (2006). Strategic Management: Global Cultural perspectives for Profit
and Non-profit Organizations. UK: Elsevier
2. Stickland, A.J. & Thompson, A. (1998). Strategic Management. 10th ed. USA: McGraw
Hill.
3. BoB de Wit & Meyer Ron. (2004). Strategy: Process, Content, Context. 3 rd ed. North
York Shire: Southwestern.
4. Hill CW. and Jones G. (2008) Strategic Management an Integrated Approach, 9 th Edition,
South western publishers.
5. Jay B. Barney and W.S. Hesterly, strategic management and competitive advantage:
concepts, 3rd ed., 2010, Pearson education Inc.
6. Strategic Management: competitiveness and Globalization. Hitt, Ireland and Hoskisson
7. Thomson and Strickland (2002). Strategic Management, 12th ed, TMH
8. Glueck, William F, Strategic Management and Business policy, New York, Mc Graw
Hill.
9. Hax, Ac and Mujluf, Ns. Strategic Management. Englewood Cliffs, New Jersey. Prentice
Hall Inc.