Admas University

School of Postgraduate Studies

Course Outline

Course Title: Advanced Strategic Management

Course Code: MBA 601

Credit Hours: 3 hrs
Prerequisite:

Course Description: This is an integrating subject concerned with top management strategy for,
and management of, change in the economic and social environments of business. Case studies
from real business situations are examined. Topics include strategy formulation, strategic
planning, and management audits, management of change, and social responsibility and
corporate effectiveness.

Course Objectives

Upon successful completion of this subject students should be able to:

 develop and implement strategic responses to current and future issues facing the global
business environment
 apply core business skills to problem analysis and decision making
 apply a series of tools to determine industry and company structures
 determine an organization’s core competencies
 identify industry key success factors
 understand the use of alliances and partnering to develop competitive advantage
 recognize that paradoxical views may result from the application of different theoretical
models
 identify the strengths and weaknesses of a company, and the opportunities that exist in its
industry.
Course Content
The issues that this course covers are challenging, wide-ranging and exciting and will include the
following areas:
Chapter 1. Strategic Management - An Overview
1.1.Definitions of Strategic Management
1.2.Benefits of Strategic Management
1.3.Challenges to strategic management
1.4.Basic Model of Strategic Management
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 1.5.Why some firms “NO” strategic plan
1.6.Ethics in strategic management
Chapter 2. The Business Vision and Mission
2.1 Vision statement
 Features of effective vision statement
 Importance of vision statement development
2.2 Mission statement
 Components of mission statement
 Procedure of mission statement development
Chapter 3. The External Environment
3.1.The nature of external audit
3.2.External (Macro) Environment
3.3.Industry (Micro) Environment
 Industrial Organizational Theory
 Competitive analysis: Michael Porters Five Force Model
3.4. Sources of external information
3.5. Forecasting tools and techniques
3.6. Case work on external environmental Analysis
Chapter 4. The Internal Environment
4.1. The nature of an internal audit
4.2. Relationship among the functional areas of business
4.3.Internal Resource based View of Internal analysis
4.4.Internal Analysis: Distinctive Competency and Competitive advantage
4.5.Case work on internal environmental Analysis
Chapter 5. Strategies in Action
5.1 Corporate Level Strategies
5.2 Business Level Strategies
5.3 Building Competitive Advantage through Business Level Strategies
5.4 Functional Level Strategies (Reading Assignment)
Chapter 6. Strategic Analysis and Choice

6.1.The nature of strategy analysis and choice

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 6.2.Long term objectives
6.3.A comprehensive strategy formulation frame work
6.4.The decision stage
Chapter 7. Implementing Strategy
7.1 A Framework for Implementing Strategy
7.2 Strategy Implementation: Organizing for Action
7.3 Strategy Implementation: Staffing and Directing
Chapter 8. Strategy Evaluation and Controls
8.1 Nature Of Strategic Evaluation
8.2 Strategy Evaluation Frame Work
8.3 Characteristics of An effective evaluation system
8.4 Mckinsey 7S Framework
8.5 BSC Model
8.6 Strategy Controls: Control Process
8.7 The contingency model
Chapter 9. Requisite of Effective Strategic Management in a Global Business (for
independent review)

Instructional Methods
 Lecture
 Case study
 Industry experience
 Discussion

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Assessment Methods

 Case analysis with presentation 35%

 Strategic plan preparation 25%
 Final examination 40%
Text and Reference Books

Text Books:

David, R Fred (2011). Strategic Management: concepts and cases, 13th edition

Grant, R. M. (2016),9th Contemporary Strategy Analysis 6th Ed. Blackwell Publishing,

Carlton. Victoria. Australia.

References:

Hitt. M. A., Ireland. D. and Hoskisson. E. (2017), “Strategic Management: Competitiveness and
Globalization: Concept and Cases 12thed. Thompson Higher Education Manson, OH.
USA

Hill. C., Jones. R., Galvin. P. and Haidar. A. 2004, “Strategic Management: An Integrated
Approach 6th ed. Milton QLD. Australia.
Pettigrew, A. Thomas, H. and Whittington, R. (2006), Handbook of Strategy and Management.
Sage Publications, London, U.K.
Whittington, R. (2001). What is Strategy and does it matter? London, England: Thompson
Learning.
Waldersee. R, and Tywoniak. S. (2007) “Strategic Analysis: A Guide to Practice”. McGraw-Hill
North Ryde, NSW, Australia
Strategic Management Cases David R , Fred . 9th 2003