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According to research by Janet Polivy, our brain fears big projects and often fails to
commit to long-term goals because were susceptible to abandoning ship at the
first sign of distress.
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To make matters worse, research by Kenneth McGraw was able to show that the
biggest wall to success was often just getting started. Additional research in this
area (surrounding the Zeigarnik Effect) suggests that were prone to procrastinating
on large projects because we visualize the worst parts and thus delay in getting
started.
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What do our brains prefer to do instead? According to researcher John Bargh, your
brain will attempt to simulate real productive work by avoiding big projects and
focusing on small, mindless tasks to fill your time.