BALANCED SCORECARD

Presented by:- Raj (30308758),

Karan (30120021)

Introduction to the Balanced Scorecard

Balanced Scorecard Fundamental

The Four Perpectives:Learning and Growing
Financial
Customer
Business

What is Balanced
Scorecard
Definition:
It is a management tool that provide stakeholders with
a comprehensive measure of how the organization is
progressing towards the achievement of its strategic
goals.

WHY TO DO BSC?
To achieve strategic objectives and vision.
To succeed financially.
To track progress.
To evaluate the change in process and improve.
To increase quality with less resources.
To satisfy share holders and customers of firm.

What is strategic focusing

MISSION It indicates what we do.
VISION What we plan
MEASURES It measures progress of firm
STRATEGIES How to reach goals and objectives

Financial
perspective

Customer
perpective

Vision
&
strategy

Learning and
growth
perspective

Internal process
perspective

CUSTOMER PERSPECTIVE
It is nothing but to achieve our vision, what does the
customers needs ?
And how should should we appear to our customers.
One is delivering value to customers.

INTERNAL PROCESS PERSPECTIVE

It is about to satisfy share holders and customers
what business processes must we excel at
This perspective is of 1.Process bottlenecks
2. Process
3. Process automation
4. Activities per function.

LEARNING & GROWTH PERSPECTIVE

It is to achieve vision core activities.
How does a firm stands out to the change and the
growth.
How would we communicate and work together.
It possible measures are 1.Employee turnover
2.Training and learning opp
3. Job satsfaction