PRESENTATION 1

LUST
LUST
YOUR CLOSET MEETS
YOUR CLOSET MEETS
TECHNOLOGY.
TECHNOLOGY.

AFONSO MARQUES

ISHA CHAWLA

FRANCISCO SANTOS

GONALO CARDOSO

JOANA LISBOA

1. PERFORMED TASKS

BUSINESS MODEL CANVAS

Business Model Canvas 1.0

HYPOTHESIS
Value Proposition, Customer Segments, Revenue Streams, Channels

BLOG CREATION
Home

Pgina 2

About Us

Business Model
Canvas

Hypothesis

1. BUSINESS MODEL CANVAS 1.0

Pgina 3

1. BUSINESS MODEL CANVAS 1.0

1.1. Customer Segments

Midlle and
Upper Class

Age
Segment
15 - 45

Millenials

Pgina 4

Fashion
Trenders

Smartphone
Users

1. BUSINESS MODEL CANVAS 1.0

1.2. Value Proposition

Outfit
Suggestion
s

Outfit
History

Pgina 5

Solves the hassle of

choosing an outfit.
Saves time, provides
meaningful advice and
allows quick sharing
with friends.
Social
Online
Media
Shopping
Sharing
and Brand
Catalogue

Virtual
Wardrobe

Inspiration
Library

1. BUSINESS MODEL CANVAS 1.0

1.3. Channels
Internet:
1. Website
2. Social
Media

App Store

Traditional
Media

Pgina 6

Clothing
Stores

Word of
Mouth

1. BUSINESS MODEL CANVAS 1.0

1.4. Customer Relationships

Referral
Programs

Loyalty
Program

User
Feedback

Pgina 7

LUST
Discounts

1 Week
Premium
Trial

1. BUSINESS MODEL CANVAS 1.0

1.5. Revenue Streams

Premium
Version

Ads

Selling
Likes or
Follows

Pgina 8

In-App
Store

1. BUSINESS MODEL CANVAS 1.0

1.6. Key Activities

Software

Community
Managemen
t

Pgina 9

Managing
Partnership
s

Marketing

Data
Storage

1. BUSINESS MODEL CANVAS 1.0

1.7. Key Resources

Fashion
Know-How

Community

Online
Platform

Pgina 10

Fashion
Experts

1. BUSINESS MODEL CANVAS 1.0

1.8. Key Partners

Fashion
Experts

Clothing
Brands

Marketing
Partners

Pgina 11

Fashion
Magazines

Investors/
CrowdFunding

1. BUSINESS MODEL CANVAS 1.0

1.9. Cost Structure

IT
Maintenanc
e

Fashion
Experts

Pgina 12

Web
Designers

Intellectual
Property

Marketing

Data
Storage/Clo
ud

2. HYPOTHESIS
2.1. Value Proposition: Customers

Pgina 13

2. HYPOTHESIS
2.2. Value Proposition: Virtual Closet

Pgina 14

2. HYPOTHESIS
2.3. Customer Segments

Pgina 15

2. HYPOTHESIS
2.4. Revenue Streams

Pgina 16

2. HYPOTHESIS
2.5. Channels

Pgina 17

2. HYPOTHESIS
2.6. Key Partners

Pgina 18

3. BLOG CREATION

Pgina 19