Professional Documents
Culture Documents
Strategic Management:
Concepts & Cases
13th Edition
Fred David
Ch 2 -1
Ch 2 -2
Vision
Ch 2 -3
Vision
Ch 2 -4
Vision
Ch 2 -5
Ch 2 -6
Ch 2 -7
Ch 2 -8
Ch 2 -9
Vision
Clear Business
Vision
Comprehensive
Mission Statement
Ch 2 -10
Mission Statement
Reveals:
what the organization wants to be
whom we want to serve
Ch 2 -11
Mission Statement
Ch 2 -12
Ch 2 -13
Ch 2 -14
Ch 2 -15
Ch 2 -16
Ch 2 -17
Ch 2 -18
Ch 2 -19
Ch 2 -20
Ch 2 -21
Ch 2 -22
Ch 2 -23
3.
4.
5.
Ch 2 -24
Ch 2 -25
Ch 2 -26
Ch 2 -27
Ch 2 -28
Declaration of
Attitude
Broad
Broadin
inscope
scope
Generate
Generatestrategic
strategicalternatives
alternatives
Not
Notoverly
overlyspecific
specific
Reconciles
Reconcilesinterests
interestsamong
among
diverse
diversestakeholders
stakeholders
Finely
Finelybalanced
balancedbetween
between
specificity
specificity&&generality
generality
Ch 2 -29
Declaration of
Attitude
Arouse
Arousepositive
positivefeelings
feelings&&
emotions
emotions
Motivate
Motivatereaders
readersto
toaction
action
Generate
Generatefavorable
favorableimpression
impression
of
ofthe
thefirm
firm
Ch 2 -30
Declaration of
Attitude
Reflect
Reflectfuture
futuregrowth
growth
Provide
Providecriteria
criteriafor
forstrategy
strategy
selection
selection
Basis
Basisfor
forgenerating
generating&&
evaluating
evaluatingstrategic
strategicoptions
options
Dynamic
Dynamicin
innature
nature
Ch 2 -31
Ch 2 -32
Ch 2 -33
Ch 2 -34
Ch 2 -35
Customers
Employees
Public
Image
Products or
Services
Markets
Mission
Components
Technology
Survival,
Growth,
Profits
Self-Concept
Philosophy
Ch 2 -36
Ch 2 -37
Ch 2 -38