2.

Target Market
The IMC plan is targeted to the Y-Generation, specifically ages 18-30 years old because
they are highly influenced to drugs. The usage of drugs by today's generation is
increasing per year and this has to stop or at the very least, minimize the usage of
drugs every year. We are specifically targeting the people in Barangay Tangke, Talisay
City, Cebu since it's one of the few barangays in the Province of Cebu that has a high
rate of drug users and drug pushers (The Freeman, July 2014).