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    Reflections 4 - Network Effects - Foundations of E-commerce course

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    Reflections 4_ Network Effects

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    Reflections 4 - Network Effects - Foundations of E-commerce course

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    16 views2 pages

    Reflections 4 - Network Effects

    Uploaded by

    Alessandra Silva Lopes
    Reflections 4 - Network Effects - Foundations of E-commerce course

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    15/02/2015

    Reflections4:NetworkEffects

    Forums/ Reflections4

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    Reflections4:NetworkEffects
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    3daysago

    Reflections4:NetworkEffects
    DueDate:17thFeb2015,12:00SGT
    Weswitchgearsabitthisweek,andconsiderifwecanapplyourlessonsthisweektoestablished
    "offline"industries.Asalways,pleaseopenaseparatethreadforeachofyourresponses.Doreferto
    theGuidelinesforyoursubmissionsifyou'reunclear.
    Inapaper[1]intheAntitrustLawJournal,alegalscholarhadoncearguedthefollowing:
    CocaColaandPepsiColadrinkersbenefitfromthenetworkoftheirfellowconsumersbe
    causeCokeandPepsiarewidelyavailableinrestaurantsandinvendingmachines.

    1. Givenwhatyouvelearntthisweekonnetworkeffects,brieflydiscussthepositiveandnegative
    externalitiesthatmayormaynotexistamongsoftdrinkconsumers.Whatisthenetworkthat
    mayexistinthiscontext?Whatfactorsmayincentivizeexistingconsumersintobringingmore
    usersintothisnetwork
    2. SoftdrinkmanufacturerssuchasCokeorPepsitypicallyengagethirdpartybottlersinto
    manufacturingtheirproductandgettingthemtoselltoconsumersdirectly.Whythen,isthisnot
    anexampleofatwosidedmarket?
    3. NewentrantssuchasSodaStreamhavetriedtoenterthesoftdrinkspacethroughinnovative
    productsthatallowcreationoffizzydrinksinconsumerhomes.Givenwhatyouhavelearntthis
    week,whatnewstrategy,intermsofnetworksorplatforms,canSodaStreamadopttomaximize
    theirsalesandrevenue?Bebriefinyourdescription.

    [1]Muris,TimothyJ.TheFTCandtheLawofMonopolization,AntitrustLawJournal,Vol.67,No.3,
    2000http://papers.ssrn.com/paper.taf?abstract_id=235403(Retrieved9thFeb2015)[Note:thisisnot
    requiredreading.]
    Pointstonote:
    1. DoremembertopostyourresponsesintheReflections4subforumasanewthread,non
    anonymously.Wewillneedtoseeyourname.
    2. Dofeelfreetoreadotherpostsaswellandseeifyoucanconstructivelyaddtothemthere'sa
    https://class.coursera.org/ntuecom001/forum/thread?thread_id=2394

    1/2

    15/02/2015

    Reflections4:NetworkEffects

    wealthofexperienceouthere!Butremember,onlythequalityofyourpostcountstowardsour
    evaluation,notthenumberofupvotes.
    3. Ifyouseeanyoutofcontext,abusive,insensitiveorplagiarizedposts,dohighlightthemtousin
    theFlaggedContentsubforum.

    0 flag

    https://class.coursera.org/ntuecom001/forum/thread?thread_id=2394

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