DAY ONE INTRODUCTION

JANUARY 21, 2009

L.P. CHEW

Instructor:
Office:
Office Hours:

Lindell Phillip Chew

1005 SSB Tower
1:50 pm-2:30 pm
MONDAY & WEDNESDAY

(room 215 SSB)

8:15 pm

9:00 pm

MONDAY &

WEDNESDAY

(room 215 SSB)

and other times by appointment
in 1005 SSB

Office Phone(s):

(314) 516-5626

Fax
(314) 576-8855
E-Mail: LPC1@UMSL.EDU
Reference Numbers: 10584 RSD 001
Room Numbers:
103 CCB
Final Exam Dates:
Wednesday, May 13,
2009,
7:45 am -9:45 am

Analysis for Marketing

Planning,
Donald R. Lehmann and Russell S.
Winer,
McGraw Hill Irwin, 7th
Edition, 2008,
ISBN #978-0-07 3529844 MHID 0 07352984-2

Advanced Marketing

Management, Concepts, Cases

and Applications,

Chew, Lindell Phillip 2nd

edition,
McGraw Hill-Primus (2009)
ISBN(s) #10-0-39 0665843 and
13-978-0-39-066584-3

Marketing Management is the comprehensive

capstone course in our marketing curriculum

and is organized around the marketing
planning process, to clearly delineate the
relationship among marketing decisions.
This applications oriented course is
designed to help you to extend your
thinking more analytically, logically and
creatively about marketing and business
decisions. The resulting expectation is
for you to have a greater appreciation of
the true utility of the marketing concepts
and procedures enhancing your sense of
professionalism throughout your career in
marketing and business management.

 Examination I
Examination II
Examination III

100 points
> 50%

/
High Involvement Project 33%
points
In-class Activities 16%
TOTAL
600 POINTS

100 points
100 points
200
100 points

{Semester Project - A choice of a business plan,

business feasibility study or operational

marketing plan. This will be a written (150 pts)
and oral (50 pts) team activity.}

 {Semester Project - A choice of a business

plan, business feasibility study or

operational marketing plan. This will be a
written (150 pts) and oral (50 pts) team
activity.}

Topics are due in writing on

Wednesday, February 4, 2009

Complete projects are due on

Wednesday, April 27, 2009
Oral Presentation of Project on
Wednesday, May 13, 2009, 7:45 am

FOR THE NEXT 15 WEEKS YOU ARE A

PRODUCT
MANAGER
OPPORTUNITYISNOWHE

RE