Professional Documents
Culture Documents
Zainab Salman
Hammas Ali Naik
Muhammad Mudassir
Iqbal
INTRODUCTION
Developed by ITC Agri-business division
The word Choupal means village
meeting place
Launched in 2000
Benefits 4000 villages and 4 million
farmers
INTRODUCTION
Rural India's largest internet-based
intervention
Farm linkages in 14 states covering
soya, wheat, marine products, coffee
etc. Focus on value added
commodities.
Over 40,000 villages linked through
6500 eChoupals servicing over 4
million farmers.
Harvest
Load on
Tractors or
Bullocks
Mandi
30-50
Kilometers
Commissio
n agent
Buy from
Farmers(Credit)
Corruption in
weighing/prices
ITC
Reimburse th
money paid
Mandi Process
Government
Appointed
Bidder Sets
Initial Bid
CA bids on Tractor to
behalf on CAs shop
company
in Mandi
CA
Pocketed price
difference
Bought at
lower price
from farmers
Informed Choice
Real time prices
available
ITC Hub
Beans Weighed
Immediate Payment
Factory
Cutting MiddleMen
Decreasing
Procurement
E Choupal
Welcome
Made
d Farmers farmers
Into
their
Communi customer
ty
s
Value
Creation
Farmers
come
directly
No
Commissio
n
No
MiddleMen
Testes for
Quality
Benefits of eChoupal
Farmer
Weather
Forecasts
Best Practices
Soil Samples
Cheating of CA
No Credits
Access to
Fertilizers and
Herbicides
ITC
Elmination of
intermediaries
High Quality
Crops
Sales of
Fertilizers and
Herbicides
ITC as a sense
of Pride
PROBLEMS
WITH
INTERNET
CONNECTIVITY
OBSOLESCENC
E OF THE
TECHNOLOGY
SAMYOJAKSHIRING THE
OLD CORRUPT
ONES
UNIONIZATION
BY
SANCHALAKS
CONFLICT OF
INTEREST
Recommendation
3G enabled
mobile
NEW AND
phones
CHEAPER
Lesser
TECHNOLOG
investment
Y
Reduced
dependence
on
sanchalaks