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Capitolul 1 - Bazele Teoretico-Metodologice Ale Analizei Economico-Financiare
Capitolul 1 - Bazele Teoretico-Metodologice Ale Analizei Economico-Financiare
BAZELE TEORETICO-METODOLOGICE
ALE ANALIZEI ECONOMICO-FINANCIARE
1.1 Analiza economico-ILQDQFLDU
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1.2 'HOLPLW
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Fig. 1.1).
Fenomenul X
2
1.1
1.1.1
a
1.1.2
c
1.2
1.1.3
d
1.2.1
d
2.1
2.2
Elemente
2.3
3.1
Factori de grad I
3.2
Factori de grad II
1.2.2
f
Cauze finale
)LJ6FKHPDGHVI
XU
ULLDQDOL]HLHFRQRPLFR
-financiare1.
Elementele
S U LFRPSRQHQWHDOHIHQRPHQXOXLDQDOL]DW
Factorii
Cauzele finale
fenomen, un rezultat.
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DSDUL LD XQXL IHQRPHQ VWDUHD L HYROX LD
acestuia.
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asemenea, trebuie OXDWH vQ FRQVLGHUDUH UHOD LLOH VWUXFWXUDO-IXQF LRQDOH L D
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sau foU H
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-a avut nici un
element al fenomenului.
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C) DQDOL]DILQDQFLDU
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obiectul n procesul de formare a specialistului economist, analiza
economico-ILQDQFLDU U VSXQGH XQRU QHFHVLW L SUDFWLFH ILLQG DQFRUDW vQ
UHDOLW
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ntreprinderii.
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GH
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inversul
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Fig 1.2
ci, tehnologici,
economici, sociali, politici, juridici psihologici, demografici etc.
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criterii:
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demografici, psihologici, biologici, naturali etc.
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factori calitativi;
factori cantitativi, care sunt pXUW WRULi materiali ai celor calitativi;
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i.
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VIII) 'XS
SRVLELOLW
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, care DF LRQHD] n
cadrul unor procese controlate de conducerea ntreprinderii.
factori imprevizibili (aleatori), care DF LRQHD] QHFRQWURODW FD
XUPDUH D XQRU DEDWHUL GH OD GHVI XUDUHD QRUPDO D XQRU SURFHVH
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ntr-R
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se asigur
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analiza economico-ILQDQFLDU
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economico-financiare ale
ntreprinderii. De aceea, aceasta FRQVWLWXLH ED]D VWXGLLORU GH IH]DELOLWDWH L D
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Analiza economico-ILQDQFLDU
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etc.
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grupa n 2 categorii:
1) metode ale analizei calitative;
2) metode ale analizei cantitative.
1)
1.1
1.2
1.3
1.4
1.5
1.6
0HWRGHLWHKQLFLGHDQDOL]
FDOLWDWLY
'LYL]LXQHDLGHVFRPSXQH
rea rezultatelor.
.
Stabilirea sistemului factorial-FDX]DODOH[SOLF
Modelarea fenomenelor economice.
Interpretarea rezultatelor.
Generalizarea sau evaluarea rezultatelor.
&RPSDUD LD
ULLIHQRPHQXOXL
1.1 'LYL]LXQHDLGHVFRPSXQHUHDUH]XOWDWHORU
Diviziunea L GHVFRPSXQHUHD UH]XOWDWHORU L D DEDWHULORU ORU VXQW GH
mai multe feluri:
a) GLYL]LXQHDGXS WLPSXOGHIRUPDUHDUH]XOWDWHORU
b) GLYL]LXQHDGXS ORFXOGHIRUPDUHDacestora ;
c) descompuneUHDSHS U LHOHPHQWHIDFWRULL cauze.
1.2 &RPSDUD LD
Orice rezultat DO DFWLYLW
FRPSDUD LLvQWLPS
FRPSDUD LLvQVSD
iu;
func ie de un criteriu prestabilit (program, norme,
standarde, etaloane, valori de normalitate, niveluri stabilite de
VWUXFWXULVSHFLDOL]DWHEDQFDUHVWDWLVWLFHDJHQ LLHWF.);
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L
-functionale dintre
anali]
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LQHJDOLW
Tipologia modelelor:
modele analogice;
modele simbolice.
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Tipuri de grafice:
o cronograma;
o diagrama (diagrama cu 2 variabile, sectorial , cu coordonate
polare, cu bare simple sau asociate)
o KLVWRJUDPDVDXWDEHOXOGHSHQHWUD LH etc.
Modelele simbolice VH ED]HD]
ilor (litere,
,
SUHYDOHD]
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formal-PDWHPDWLF
2)
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-econoPLF
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ntreprinderii.
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vQIXQF LHGHIRUPDPDWHPDWLF SHFDUHRvPEU
ac
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Metode utilizate:
2.1. Indicatorii economico-financiari.
2.2. Indicii FD PHWRG GH H[SULPDUH D GLQDPLFLL IHQRPHQXOXL
economico-financiar.
2.3. &RHILFLHQ LLGHVWUXFWXUDHFKLOLEUXHILFLHQ .
2.4. Ratele (ratio sau rating).
2.5. Tehnicile scorurilor (scoring) ca metod
a analizei
discriminante.
2.6. 0HWRGDVXEVWLWXLULORUvQODQ PHWRGDLWHUDULL.
2.7. Metoda calcului matricial.
(programare,
tehnicile
IRUPD GHH[SULPDUHFRQFHQWUDW
DLQIRUPD LHL
Exemplu:
CA = M +
qv p ,
unde:
CA = cifra de afaceri;
M P UIXULYkQGXWH
qv = produsele vndute;
p
SUH XOGHYkQ]DUH (exclusiv TVA).
2.2. Indicii,UHSUH]LQW RPHWRG IUHFYHQWXWLOL]DW vQDQDOL]DIHQRPHQHORU
economico -ILQDQFLDUH&XDMXWRUXOORUVHVWDELOHWHGLQDPLFDID GHRED]
IL[ VDX vQ ODQ VH FRQVWUXLHVF ULWPXUL VH IDF DSUHFLHUL DVXSUD HYROX LHL
performan HORUDFDSDFLW
2.3.
&RHILFLHQ LL
LLVLVWHPXOXLGHDHYROXDvQWU
(ratele) de structur
HFKLOLEUXLHILFLHQ
n diagnosticarea fenomenelor
QWUHSULQGHULLDSHUIRUPDQ HORUORU
&RILFLHQ LL
GH
VWUXFWXU
VH
GHWHUPLQ
SUL
n raportarea unei
ei
;
ei
unde:
Ki FRHILFLHQWGHVWUXFWXU ;
ei = elementele componente ale fenomenului, rezultatului.
Coeficien
FXUH]XOWDWHOHRE LQXWH
sau invers:
Ke =
Efect
;
Efort
Ke =
Efort
Efect
unde:
Ke
FRHILFLHQWGHHILFLHQ
Exemplu:
Rf =
Pn
100 ,
K pr
unde:
Rf UDWDUHQWDELOLW LLILQDQFLDUH a capitalului propriu;
Pn = profitul net;
Kpr= capitalul propriu.
Coeficien
LL
de echilibru
P ULPL
FRPSDUDELOHFXVHPQLILFD LHvQWHUPHQLGHHFKLOLEUXHFRQRPLFVDXILQDQFLDU
De exemplu:
K=
Kp
Kp + I
unde:
K = coeficientul (rata) autonomiei financiare;
Kp = capitalul propriu;
I = mprumuturileSHWHUPHQPHGLXLOXQJ
2.4. Ratele
5HSUH]LQW
XQ
UDSRUW
vQWUH
GRX
P ULPL
FRPSDUDELOH
analizei economico-ILQDQFLDUH
ntreprinderilor.
De exemplu:
Rc =
D
GLDJQRVWLF ULL
qp qc 100 ,
qc
L
HYDOX ULL
DFWLYLW
LL
unde:
Rc UDWDUHQWDELOLW
T
LLUHVXUVHORUFRQVXPDWH
FDQWLWDWHDYkQGXW
SUH XOPHGLXGHYkQ]DUHSHSURGXV
de fiecare
-financiar
pot fi grupate n:
UDWHGHVWUXFWXU ;
rate de gestiune;
rate de echilibru;
UDWHGHHILFLHQ
.
discriminant
PHWRGD
(scoring),
VFRULQJ
ca
UHSUH]LQW
metode
R
ale
PHWRG
analizei
GH
DQDOL]
FX FDUH VH RSHUHD] vQ PHGLXO H[WHUQ DO vQWUHSULQGHULL GH
UHJXO vQ E QFL 5HSUH]LQW R IXQF LH FRQVWUXLW SH ED]D XQXL DQXPLW QXP U
de indicatori. 'H H[HPSOX XQD GLQ IXQF LLOH VFRU FX FDUH RSHUHD] %DQFD
8LQGLFDWRULLDUYDORULOHHLDXODED] REVHUY ULvQWLPSSH
un nXP UGHDQL LeVWHDSOLFDELO vQWUHSULQGHULORUFXSHVWHGHVDODULD L
3ULPHOHOXFU ULSULYLQGPetoda scorurilor au fost realizate n S.U.A.,
)UDQ HLXWLOL]HD]
vQWUHDQLLLLDUvQ)UDQ DVSUHVIkULWXODQLORU
)XQF LDVFRU=DUHIRUPD
=
FDOFXODW
OD
QLYHOXO
XQHL
ILUPH
LQGLF
JUDGXO
GH
LORU
-un
rezultatuluiID
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LQIOXHQ
DX
IRUPD
GH
SURGXV
VDX
UDSRUW
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principii:
a) DH]DUHDIDFWRULORUVHIDFHvQRUGLQHDFRQGL LRQ rii lor economice, ceea
FH vQVHDPQ RUGLQHD GH DQDOL] DGLF
nti factorii caQWLWDWLYL L DSRL
FHL FDOLWDWLYL GDF DSDU IDFWRULL GH VWUXFWXU HL LQWHUYLQ LPHGLDW GXS
cei cantitativi);
b) substituirile se fac succesiv;
c) XQIDFWRUVXEVWLWXLWVHPHQ LQHFDVWDUHvQRSHUD LLOHXOWHULRDUH
De exemplu, ntr-un model de 3 factori, fenomenul cap W H[SUHVLD
Y = f (x) respectiv y = f (x1 , x2 , xn)
Pe = A e
Exemplu:
CA Pe
A e CA
y = x1 x 2 x 3 ,
$GLF
unde:
= active de exploatare;
Ae
CA
Pe
Cazul teoretic:
I) Modelul n forma unui produs de mai mul i factori:
R = a bc
unde:
R
= rezultat;
a)
QP
ULPLDEVROXWH
R 0 = a 0 b 0 c0
R = R1 R 0
n care:
L
R1 = a1 b1 c1
6HSDUkQG LQIOXHQ D ILHF UXLD GLQ FHL IDFWRUL DVXSUD PRGLILF ULL
WRDUHOH
a1 b 0 c 0 a 0 b 0 c 0 = (a1 a 0 ) b 0 c 0
b)
LQIOXHQ DIDFWRUXOXL
b:
a1 b1 c 0 a1 b 0 c 0 = a1 (b1 b 0 ) c 0
c)
LQIOXHQ DIDFWRUXOXL
c:
a1 b1 c1 a1 b1 c0 = a1 b1 (c1 c 0 )
b)
QP
ULPLUHODWLYH
6HDUHvQYHGHUHIRUPXODJHQHUDO DSURGXVXOXLGHLQGLFL
i i i i
IR = 0 2 3 n ,
100n 1
QFD]XOGDWUH]XOW
IR =
R1
i i i
100 = a b c
R0
1002
unde:
IR = indicele rezultatului analizat;
i1, i2,..., in = indicele factorului respectiv;
IR = IR - 100.
a)
LQIOXHQ DIDFWRUXOXL
b)
LQIOXHQ DIDFWRUXOXL
a:
ia - 100
b:
ia ib
i (i b 100)
ia = a
100
100
c) LQIOXHQ DIDFWRUXOXLc:
i a i b i c i a i b i a i b (i c 100)
=
100
100 2
100 2
R=
II.1)
a
,
b
QP
a)
ULPLDEVROXWH
LQIOXHQ DIDFWRUXOXL
a:
a1 a 0
(a a 0 )
= 1
b0 b0
b0
b) LQIOXHQ DIDFWRUXOXLb:
1
a1 a1
1
= a1
b1 b 0
b1 b0
QP
ULPLUHODWLYH
IR =
R1
100 =
R0
a)
LQIOXHQ DIDFWRUXOXL
b)
LQIOXHQ DIDFWRUXOXL
ia
100
ib
a:
i a 100
b:
ia
100 i a
ib
II.2) R =
a
,
b
unde:
a = factor calitativ;
b = factor cantitativ.
QP
a)
ULPLDEVROXWH
LQIOXHQ DIDFWRUXOXL
b:
1
a0 a0
1
= a 0
b1 b 0
b1 b 0
b)
LQIOXHQ DIDFWRUXOXL
a:
a1 a 0 ( a1 a 0 )
=
b1 b1
b1
QP
ULPLUHODWLYH
IR =
ia
100
ib
IR = IR 100
a)
LQIOXHQ DIDFWRUXOXL
b:
100 2
100
ib
b)
LQIOXHQ DIDFWRUXOXLD
ia
100 2
x 100
ib
ib
0HWRGD VH DSOLF L vQ FD]XO vQ FDUH vQWUH YDULDELOHOH XQXL PRGHO
H[LVW UHOD LLGHVXP LVDXGLIHUHQ
0HWRGDEDODQWLHU
R = a + b c;
De exemplu :
unde:
D
YROXPXOYkQ]
Si
VWRFLQL LDO
I
LQWU UL
Sf
= stoc final.
D = Si + I Sf,
ULORU
Si1 Si 0
,QIOXHQ DLQWU ULORU
I1 I 0
3. InIOXHQ DVWRFXOXLILQDO
Sf1 Sf 0
):
6HSDUDUHD
LQIOXHQ HL IDFWRULORU LQH VHDPD GH RUGLQHD GH LQWHUFRQGL LRQDUH D IDFWRULORU
nt ULQG SULQFLSLLOH PHWRGHL VXEVWLWXLULORU vQ ODQ 6H SRDWH DSOLFD vQ WRDWH
domeniile analizei economice, iar utilizarea calculatoarelor electronice i
confer XQPDUHJUDGGHGHWDOLHUHH[DFWLWDWHLHILFLHQ .
2.8. Metoda ABC
,QL LDWRUXO DFHVWHL PHWRGH HVWH 3DUHWR 6H PDL QXPHWH L PHWRGD
L SURSXQH R DQDOL] VHOHFWLY D FRPSRQHQWHORU XQXL IHQRPHQ VDX
rezultat n func LH GH SR]L LD ORU vQ FDGUXO vQWUHJXOXL
presupune
H[LVWHQ DDVXEJUXSHFXFDUDFWHULVWLFLVSHFLILFH
10- GLQ QXP UXO GH SURGXVH VDX P UIXUL UHSUH]LQW -70% din
cifra de afaceri (zona A); deci o subgruS FDUHFXSULQGHIRDUWHSX LQH
SURGXVH VDX P UIXUL GDU FDUH UHDOL]HD]
o mare parte din cifra de
afaceri;
25- GLQ QXP UXO GH SURGXVH VDX P UIXUL YkQGXWH GDX -30%
din cifra de afaceri (zona B);
65-GLQQXP UXOGHSURGXVHVDXP UIXULGDX-15% din cifra de
afaceri ]RQD&GHFLGRX VXEJUXSHFDUHGDXPDLSX LQGHMXP WDWH
din cifra de afaceri dar FDUH FRQFHQWUHD] PDMRULWDWHD SURGXVHORU
comercializate.
$FHDVW FXUE WHRUHWLF DUH YDORDUH DWW VWDWLVWLF FkW L LQGLFDWLY
$VWIHO FXUED UHDO VH FRPSDU FX FHD WHRUHWLF L VH GHSULQG FRQFOX]LLOH
respective.
2.9. Metode ale cercet rii opera ionale
6H XWLOL]HD] vQ DGRSWDUHD GHFL]LLORU vQ FD]XO vQ FDUH LQWHUYLQ
QXPHURLIDFWRULFDUHWUHEXLHDYX LvQYHGHUH&ODVLILFDUH
ILUHORUGHDWHSWDUHPHWRGD3HUW
cauzele SUH]XPWLYH FHHD FH FRQGXFH OD RE LQHUHD GH LQIRUPD LL GH QXDQ
sunt metoda
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coerent a concluziilor rezultate din studiul factorial-cauzal al fenomenelor;
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