BA (Hons) in Business &

Management Studies

Module number and title

Qualification

Cardiff Metropolitan University Level 6

BA (Hons) Business & Management
Studies

BSP 6000- Strategic Management /1st Portfolio

Student name

Assessor name
Mr. Shantha Yapa

Date issued

Completion date

07 June 2015

Assessment type
2000 words
equivalent

Submitted on
28th of June 2015

Duration/Length of
Assessment Type
PORT 1 Portfolio 03

Weighting of
Assessment
50%

Approximate Date
of Submission
Term 1,2 or 3

Learner declaration
I certify that the work submitted for this assignment is my own and research sources are
fully acknowledged.
Student signature:

Date:

Marks awarded
First assessor
Second assessor
Agreed grade
IV Signature

Date

BA (Hons) in Business &

Management Studies

Assignment Feedback
First assessor feedback

Assessors name
& signature

Date

Second assessor feedback

Assessors name
& signature

Date

Strategic Management- BSP6000

2

BA (Hons) in Business &

Management Studies

Portfolio

Weighting of assessment: 50% total marks

Learning Outcomes Covered

Obtain a systematic understanding of the key aspects of strategy. This will be

gained through the acquisition of coherent and detailed knowledge of relevant
aspects of strategy, which will range from classical theories to the latest
thinking in the subject.
Develop the ability to accurately deploy established strategy techniques and
approaches, as well as the latest thinking, regarding analysis, enquiry and
application to strategy related concepts and practical situations.
Be able to apply the methods, techniques and approaches learnt to review,
consolidate extend and apply their knowledge of strategy and related areas to
initiate strategy related tasks and projects, from theoretical or practitioner
perspectives.
Be able to exercise their own initiative and responsibilities regarding
undertaking further training and learning in strategy and related areas.
Be able to develop and manage their own approaches to learning and
training, identifying appropriate research articles and data, as well as
identifying their future training needs in areas relating to strategy.

BA (Hons) in Business &

Management Studies

The portfolio consists of 5 take home assignments.

1. A write up of 2000 words on a preferred business firm explaining their business
level strategies. Students are asked to comment on low price,
differentiation and hybrid strategies adopted.
2. A case study on a manufacturing firm was given to the students to comment on
their corporate level strategy 1500 words
3. A write up on a selected firm explaining the international strategy. Students are
asked to comment on the type/s of strategies, entry strategies and their
suggestions. 1000 words
4. A 10 slide power point presentation on Vision, Mission and goals of a known
business firm.
5. Write an essay identifying your future training needs in areas relating to
strategic management skills - 1000 words

Criteria for marking

Use this grid to assess each portfolio

BA (Hons) in Business &

Management Studies
70-100 A quite exceptional and outstanding piece of answer, providing insights, which is not been subject
to repetition; this range is distinguished by superior organization, economic use of language and
totally comprehensive, given the conditions of the question. Excellent understanding and
application of the relevant theoretical model with no errors. The piece of work written very well.
60-69 An answer which demonstrates an excellent understanding of the relevant theory and of the
complexity of the issues involved. There is a sound basis of relevant factual knowledge and/or the
theoretical issues involved. There is either some measure of original thinking in the answer or an
accurate and comprehensive account is given in a way which demonstrates understanding of the
question. Evidence of creativity, critical approach, and wide reading, beyond the core subject
matter and has been written very well.
50-59 An answer which demonstrates a clear understanding of the theory and grasp of the complexity of
the issues involved. There is a sound basis of relevant factual knowledge and/or of theoretical
issues involved with valid argument present to discuss the context with few significant errors. The
issues involved are dealt with in a systematic way.

40-49

0-39

An answer which demonstrates an understanding of the basic question. There is a basis of factual
knowledge and/or of relevant theoretical issues. Although some errors present in understanding
the theory, the overall framework of the answer is sensible and accurate. Most of all the issues are
dealt at the level of obviously known information about the theory given. The answer shows
planning in its construction, with some basic applications and a little or no development of
argument present. Average competent performance, well presented, demonstrating understanding
of most of the essential issues.
An answer which demonstrates a limited understanding of the relevant question. There is some
relevant factual knowledge and/or awareness of the relevant theoretical model, but it is patchy. A
few significant errors present in writing. The answer is not well planned, with little development
of argument, and often much irrelevant discussion is present. Lacks clarity of expression.